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New Look Five?

(September 2008)

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FA
fanoftv
cylon6 posted:
Jonny posted:
It's great to see they're constantly adding to the set. I just wish Five's new idents made any sense at all to me; I just don't get them.

Still, the graphical ones look good on screen and that is what's most important in my opinion.


They look good but if you think about it they're like the ITV, BBC1 idents, bits of film with a logo slapped on it. But unlike those two it doesn't have a theme. ITV1 has yellow as a theme, with BBC1 no matter what the film is about it will eventually form a circle. Now the Five animations don't even form a Five, they make no sense. Perhaps being abstract is their theme?


That is the one thing that I don't like, the idents are good as they are totally different, but bar the main graphic animated ones (and a couple of others) the logo is just added, I would like to have seen some sort of use, such as in the guitar one, why couldn't the five logo be pulled off the screen and used as a plectrum?
CY
cylon6
I've just noticed a DOG on Five. Is that new or am I just stupid and completely missed it for the past few weeks?
MI
Michael
cylon6 posted:
I've just noticed a DOG on Five. Is that new or am I just stupid and completely missed it for the past few weeks?


Second one.
DB
dbl
cylon6 posted:
I've just noticed a DOG on Five. Is that new or am I just stupid and completely missed it for the past few weeks?

You mean the transparency has been reduced further or.. the new DOG?
CY
cylon6
Alexia posted:
cylon6 posted:
I've just noticed a DOG on Five. Is that new or am I just stupid and completely missed it for the past few weeks?


Second one.

dbl posted:

You mean the transparency has been reduced further or.. the new DOG?


I think I mean the second one. It seems more noticeable now.
DB
dbl
cylon6 posted:
Alexia posted:
cylon6 posted:
I've just noticed a DOG on Five. Is that new or am I just stupid and completely missed it for the past few weeks?


Second one.


dbl posted:

You mean the transparency has been reduced further or.. the new DOG?
I think I mean the second one. It seems more noticeable now.

They've actually ditched the dark circle and reduced the level of the 'FIVE'

36 days later

AB
ashley b Founding member
I see Five have started playing with their logo again in their trails, turning it black, trapping it in a bubble and turning it into a finger print (okay so the black one's not too radical but so far it's always been either white or red).
http://www.thisisfive.co.uk/2009/fivetrail01.jpg
http://www.thisisfive.co.uk/2009/fivetrail02.jpg
http://www.thisisfive.co.uk/2009/fivetrail03.jpg

And if you haven't already seen it, I liked the 2009 trail too with more of their dotty animations:
http://www.thisisfive.co.uk/2009/fivetrail00.jpg
VIDEO
AG
AxG
ashley b posted:
And if you haven't already seen it, I liked the 2009 trail too with more of their dotty animations:
http://www.thisisfive.co.uk/2009/fivetrail00.jpg
VIDEO

I've seen that, and I also like it, very nicely done, although reminds me of BT's logo.
BR
Brekkie
They can play with the logo all they like, but the trailers still look **** with the text aligned like that.

The 2009 trailer though is very nice and shows the actual logo off brilliantly.
JO
Jonwo
Nice to see Five playing around with the logo even if it slightly restrictive compared to the previous one. The fingerprint one is a nice touch as is the droplet.

Wonder if we will get a Minder ident similar to the ones that they used when promoting Neighbours last year or the one they used for Joey? I imagine they will go into promotion overdrive in the next few weeks as it could be a hit for them.

16 days later

PA
paul_hadley
Five US to be rebranded in February, and the name will change to Five USA.

http://www.digitalspy.co.uk/broadcasting/a144135/new-brand-identity-for-five-us.html
RO
rob Founding member
lateshowuk posted:
Five US to be rebranded in February, and the name will change to Five USA.

http://www.digitalspy.co.uk/broadcasting/a144135/new-brand-identity-for-five-us.html


Hopefully this rebrand will see the end of those annoying fillers between programmes.

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