New Look Five?

For those without access to TV, here's the credit squeeze (animates on in a similar fashion to the BBC ones):
http://www.thisisfive.co.uk/imagesi2008/credit.jpg

And the programme end cap:
http://www.thisisfive.co.uk/imagesi2008/end.jpg

I wonder if the new endcaps will mean that animated production companies logos like Tiger Aspect, TalkbackThames etc will be more common as the previous endcap had static logos with one or two exceptions.

Have Five got any sport e.g. Cricket or Football coming up as it will be interesting seeing how the presentation is revamped for them.

For those who want to know these things, the font used for the on-screen pres, is called Gloriola...

http://www.identifont.com/list?3+Mommie+26+JUE+7+NOU+3+LDA+3+MUB+3+MK5+3+JWY+3+72S+3+KNB+3+KNA+3+72R+3+N9K+2+96O+2+9YS+2+632+2+6F8+2+6HB+2+EK4+2+6F4+2+MZE+0+MZD+0+MXX+0+MUF+0+MUE+0+MTT+0+MTR+0+MTS+0+MRW+0+MUA+0+MU9+0+M0H+0

I still think that is one of the best presentation sequences I've seen. Only let down by the odd credit squeeze at the start and not going straight into a programme at the end,

Not to take anything away from the new branding, but the old 'five' look was very classy and well executed

Agreed. But, sadly, the 'classy era' didn't work for them. But then - has any of five's incarnations helped?

One thing that is unusual and works very well is the way that the logo appears at the beginning of the idents, rather than forming up during it. Simple but effective

Fiver now on air with the modified logo.

I think this relaunch is superb. The new idents are amazing, but not too sure about the credit squeeze.

Updated Fiver presentation here .

I think I may have figured out what they mean by 'Brand Flash' and 'Content Flash'... Before they enter into an advert break or go back into a programme, they show a different kind of breakbumper which has more colour to it. I'm assuming thats the Content Flash. And the Brand Flash is just the breakbumper.

But they're just the repalcement for the end of part slides (for example going to a break for something that doesn't have "end of part one" captions, e.g. Neighbours, Home & Away or films). Or are these also appearing on shows which do have end of part captions, like the wright stuff etc?

Lovely graphical ident used into the News there. Basically a long version of the breakflashes.

The Five News titles have been updated nicely - the 'swirls' forming the actual logo itself at the end.

The perspex logos in the studio have also been updated, this time with just the Five logo.

I wonder if we will see an altered look at 7 (to aim more at a male audience), as was reported a couple of weeks ago?

Fiver DOG:
http://i35.tinypic.com/rh0ayw.jpg