New Look Five?

http://www.offthetelly.co.uk/wp-content/uploads/2008/09/five.gif

This adorned the PDF sent to listing magazines yesterday.

Source

Obviously, (assuming this is the new logo), you can't form a total opinion of a new brand by just looking at the flat logo (Sky1/2/3 proved that) but on first impressions I think that looks OK, nothing overly special but certainly workable.

Yep, saw the logo on a billboard last night. I think it looks pretty good.

Looks OK but hardly innovative - and will make a hideously oversized DOG.

Do we have any more information about a new look five? When do you think we'll see it?

All of the five logos, like Demand Five, Five US, Fiver, all look different. There's no consistent branding.

Piccie please!

I will reserve my judgment until I see it in use but I think the currant one is better

Saw a billboard featuring the new logo on the tube this morning. (Sorry about the quality, was taken via cameraphone)

I kind of like it, the logo by itself reminds me of American TV from the 70's but I prefer it to the current one

unless they just use the text which would be better.

five.tv/unbreakable also has the new branding - and a new logo for five.tv.

Looks good to me. It's a logo that says "entertainment" more than the current one. I reckon five need a new image in order to progress. The current one served them well, but the channel seems to be entering a new phase. The stylised V reminds me of the Living logo.

Looks like the rebrand will be on the 6th October.