Challenge TV - September 2011 onwards

I realy think that challenge's new ident music was inspired by the theme tune of pointless, Listen to it here http://www.televisiontunes.com/Pointless.html

Im sure its is that actually theme!, along with other pieces

Sky are offering product placement in DOND, how it'll work I don't know. Perhaps on screen graphic and a bit if ADR advertising a phone company, perhaps sponsored on screen stats and odds. Or perhaps we will get a CGI mug of Tetly tea, maybe a filler talking to old players may have some element of PP.

DOND? Deal or No Deal? That's Channel 4, not Challenge. Nothing to do with Sky. No offence, but I'm completely confused. Please explain how anyone other than C4/Endemol can insert product placement, because I don't get it.

Why would I take offence?


If you read the thread you'd know that Deal has been picked up by Challenge, they are trying to sell some product placement. I've made some suggestions as how they may achieve this.

I suggest you take a look at how they did it with How I Met Your Mother reruns in America:

http://insidetv.ew.com/2011/07/07/how-i-met-your-mother-reruns-bad-teacher-zookeeper/
http://consumerist.com/2011/07/dvd-cover-for-zookeeper-digitally-inserted-into-how-i-met-your-mother-rerun.html
http://letstalkabout.tv/2011/07/product-placement-in-how-i-met-your-mother-reruns/

It is possible, but I'm not sure how they'll do it on DOND which doesn't have that many static shots.

Sponsored graphics like in Sports coverage could be easy to achieve.

What is your source for this? I wonder if anyone has taken Sky up on this offer.

http://www.skymedia.co.uk/Advertising/TV/Sponsorship-Opps/deal-or-no-deal.aspx

I could see bottled water or something being imposed fairly easily at the box holders' benches. I think it's probably not going to happen and it's just one of those things Sky offer with everything they can.

What interests me more about this is that towards the end of the Flextech days, it was often stated that this sort of content just wasn't available to them since the copyright holders wanted to protect their premier content. Either that was rubbish, they weren't offering the right prices or Sky has some superior negotiation power...

Except it totally isn't!

I think it's had it's strongest days the DOND brand, Channel 4 and Endemol probably both need to money at the moment as well everything has it's price.