Hopefully this rebrand will be of a similar or better quality than the previous one, which was pretty good. The new logo is much less distinctive than the previous one, but the idents do look distinctive. Perhaps it will make up for it.
I can see what Challenge has done with the idents, and each charterer represent a different type of show, hopeful the right ident will be used before the correct show.
It seems weird that they've dropped the TV from Pick TV. My guess is that they still refer to it as Pick TV, which in a way is consistent with Challenge; but surely it would have made sense to give Challenge [TV] back the 'TV' part of their name?
That new branding looks weak. The current one sums up the channel perfectly and boasts some of the best idents around at the moment. A strong brand is suddenly gonna become diluted once again...
That new branding looks weak. The current one sums up the channel perfectly and boasts some of the best idents around at the moment. A strong brand is suddenly gonna become diluted once again...
My thoughts exactly. I think it looks dated too and something one might have expected to see revealed about 10 years ago.
I wonder if they got fed up of Invent thingybob's being used instead of the official one.