New look for BBC1

Apologies if this has been mentioned before but here are the full BBC One idents announcerless...

BBC One new idents

Its has been posted. Thanks anyway.

: Is there anywhere I can download the Idents (i've got the bikes one)

Ok thanks. I did a quick scan over some of the pages. I guess I need my eyesight sorting!

Dont worry, its way back on page 73.

I wonder as to which of the idents will be used for going into curret affairs programming - the moon?

Well I've now seen the YouTube video of these BBC1 idents, and they are thoroughly uninteresting and uninspiring. It's a shame to see the BBC selling out to what is effectively a clone of ITV1 idents with a shape at the end.

Won't make the brand stronger in my opinion.

Can't make it any worse though can it.

The soundtrack on some of the idents (eg the one with kids i the field.)
make me think the sequence may end with an itv hearts ident.

Also the soundtrack is not as catchy as the current one.

For the windows ident this could have a short shelf life if like one of the dancer idents it gives people dizzy spells.

At least the red box is going though.

And what about traditional programme slides? Surely they'll still be needed for the Sign Zone or exceptional circumstances?

Not sure if I'd go as far as to say that, but what I do think is, it's a good idea that's been handled badly.

I don't think "longer introductions, more quick cuts" is the way all pres should be. If it particularly suits the style of the channel, fine, but I think it doesn't fit BBC1 at all.

In honesty, I'm hoping that in 5 years time we'll see much less of Red Bee.

What I have seen from them, is an ITV rebrand where the main channel looks godawful and the other 3 aren't that great; a BBC Four that has lost its visual edge, and now BBC's flagship channel made to look too commercial and overly out-of-character with respect to its previous identities, despite what they may suggest re: the circle.

That aside, BBC1's look *is* probably the best thing they've come up with, but that's not saying much; it is not as strong as it should be. It's not iconic, not consistent enough.

BBC2 and C4 have got the right idea; their icons happen to be numerals, but at the core is a symbol which is of distinctive memorable appearance and has one consistent form (i-e does not itself continually change style to the point of not having one set structure). This does not apply to the dancers (there was never any icon at all), and does not apply to this circle idea (it is to begin with an indistinct symbol; weakened ultimately by this vague interpretation, failing to have one set form).

Mind you, the BBC2 and C4 of today do both trace back to Lambie-Nairn ideas originating from practically decades ago; I think that says a lot about TV Pres...

I don't doubt a circle *could* be taken and made into an enduring emblem, but in the case of BBC1 particularly, Red Bee just failed to hit the mark with its execution.


On a side note, Roy Willigan in NI again treating us to a lengthy ident playout. 35 seconds worth of Capoeira; with the first 20 seconds clean.

Not Roy on this occasion but a nice run of Capoeira nonetheless.

Funnily enough, I did have doubts after I wrote that...but I decided not to edit it!