PC
!
I agree totally. I think that only an annoucement on an ident is good for incredibly serious items, such as deaths and terrorist attacks etc., I still think that music can be successful at creating an air of seriousness. Look at BBC Two for example - Bounce Sombre, especially, and Invisible Walls highlight that something more serious is about to come on and are quite powerful with the strong opening theme, even to the average viewer.
I have always felt the upbeat and slightly swingy nature of BBC TWO's personality ident music, pales in comparison to (and feels out of place compared to the more striking scores of Bounce Sombre and Invisible Walls. I'd be happy if BBC ONE's rebrand took on this style of audio.
Yet, from my perspective a line can be drawn to further distinguish --BBC ONE has many poor idents aurally (Salsa, Masaai) which are beaten outright by BBC TWO's current "serious" few -- but then further still, these TWO idents are beaten by their predecessors, where some are not just striking; they can be accurately termed haunting to listen to. Notable examples I would say of this, are Excalibur, Silk, and Steam. And being the first BBC ONE idents with a full music piece, the globe-balloons also had a very nice soundrack
I have always been an advocate of atmospheric and impactful sounds and music in idents; I do hope BBC ONE will not disappoint in the Autumn
r2ro posted:
Spencer For Hire posted:
Whilst I accept that a dry announcement can be attention-grabbing, I think the same can also be said of a strong piece of music.
The trouble with so many idents these days is that the background music is so wishy-washy. ITV1 of course is the prime example on both its current and previous set of idents.
The trouble with so many idents these days is that the background music is so wishy-washy. ITV1 of course is the prime example on both its current and previous set of idents.
!
I agree totally. I think that only an annoucement on an ident is good for incredibly serious items, such as deaths and terrorist attacks etc., I still think that music can be successful at creating an air of seriousness. Look at BBC Two for example - Bounce Sombre, especially, and Invisible Walls highlight that something more serious is about to come on and are quite powerful with the strong opening theme, even to the average viewer.
I have always felt the upbeat and slightly swingy nature of BBC TWO's personality ident music, pales in comparison to (and feels out of place compared to the more striking scores of Bounce Sombre and Invisible Walls. I'd be happy if BBC ONE's rebrand took on this style of audio.
Yet, from my perspective a line can be drawn to further distinguish --BBC ONE has many poor idents aurally (Salsa, Masaai) which are beaten outright by BBC TWO's current "serious" few -- but then further still, these TWO idents are beaten by their predecessors, where some are not just striking; they can be accurately termed haunting to listen to. Notable examples I would say of this, are Excalibur, Silk, and Steam. And being the first BBC ONE idents with a full music piece, the globe-balloons also had a very nice soundrack
I have always been an advocate of atmospheric and impactful sounds and music in idents; I do hope BBC ONE will not disappoint in the Autumn