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New look for BBC1

Final day of the dancers, new thread coming tomorrow (May 2006)

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PC
Paul Clark
r2ro posted:
Spencer For Hire posted:
Whilst I accept that a dry announcement can be attention-grabbing, I think the same can also be said of a strong piece of music.

The trouble with so many idents these days is that the background music is so wishy-washy. ITV1 of course is the prime example on both its current and previous set of idents.

!
I agree totally. I think that only an annoucement on an ident is good for incredibly serious items, such as deaths and terrorist attacks etc., I still think that music can be successful at creating an air of seriousness. Look at BBC Two for example - Bounce Sombre, especially, and Invisible Walls highlight that something more serious is about to come on and are quite powerful with the strong opening theme, even to the average viewer.


I have always felt the upbeat and slightly swingy nature of BBC TWO's personality ident music, pales in comparison to (and feels out of place compared to the more striking scores of Bounce Sombre and Invisible Walls. I'd be happy if BBC ONE's rebrand took on this style of audio.

Yet, from my perspective a line can be drawn to further distinguish --BBC ONE has many poor idents aurally (Salsa, Masaai) which are beaten outright by BBC TWO's current "serious" few -- but then further still, these TWO idents are beaten by their predecessors, where some are not just striking; they can be accurately termed haunting to listen to. Notable examples I would say of this, are Excalibur, Silk, and Steam. And being the first BBC ONE idents with a full music piece, the globe-balloons also had a very nice soundrack

I have always been an advocate of atmospheric and impactful sounds and music in idents; I do hope BBC ONE will not disappoint in the Autumn
DG
Dan Gooding
DAS posted:
Reminds me muchly of SF1 in Switzerland. Which isn't a bad thing in my opinion.


wow! who designed these?
PO
Pootle5
The "P.C.ness" and cost of the BBC1 Dancers are held up to ridicule in the stage version of The New Statesman which is currently touring various theatres. Rik Mayall takes up the role of Alan B'stard once again. I saw it last night - it was brilliant Laughing Go and see it if you're a B'stard fan - or just want a good laugh!
NW
nwtv2003
Pootle5 posted:
The "P.C.ness" and cost of the BBC1 Dancers are held up to ridicule in the stage version of The New Statesman which is currently touring various theatres. Rik Mayall takes up the role of Alan B'stard once again. I saw it last night - it was brilliant Laughing Go and see it if you're a B'stard fan - or just want a good laugh!


Oooh that sounds funny, I'm going to see The New Statesman at the Opera House in Manchester on Wednesday, good to see this kind of subject touched by B'stard. Laughing
RB
Richard Blanks
Why don't BBC One just bring back the balloons with the current logo. It would cost them next to nothing to do yet make tons of difference to the channel. The balloons never aged and had a very authoritative character to them.
DU
Dunedin
Sascha posted:
The BBC would never go back to having a slient ident. They like to spend money on musical composers, graphic artists, animators, producers, directors, lawyers, ethnic monitoring etc. etc. etc.

They're not willing to spend less than £500,000 for a set of idents, which is a drop in the ocean for them. I would not be at all surprised if the bill for the next rebrand tops £1,000,000 (That's only 7,800 licence fees).


Equally £500k is about 5 hours of BBC One programming - given the use of these idents (many times per day, everyday for several years), that price is actually incredibly reasonable.
PA
Paul02
Dunedin posted:
Sascha posted:
The BBC would never go back to having a slient ident. They like to spend money on musical composers, graphic artists, animators, producers, directors, lawyers, ethnic monitoring etc. etc. etc.

They're not willing to spend less than £500,000 for a set of idents, which is a drop in the ocean for them. I would not be at all surprised if the bill for the next rebrand tops £1,000,000 (That's only 7,800 licence fees).


Equally £500k is about 5 hours of BBC One programming - given the use of these idents (many times per day, everyday for several years), that price is actually incredibly reasonable.


That's the sort of wasteful, cock-eyed reasoning that we're complaining about.

The point is that something should just cost what it takes to do the job.

It doesn't matter if it costs £2.50.
PE
Pete Founding member
Paul02 posted:
Dunedin posted:
Sascha posted:
The BBC would never go back to having a slient ident. They like to spend money on musical composers, graphic artists, animators, producers, directors, lawyers, ethnic monitoring etc. etc. etc.

They're not willing to spend less than £500,000 for a set of idents, which is a drop in the ocean for them. I would not be at all surprised if the bill for the next rebrand tops £1,000,000 (That's only 7,800 licence fees).


Equally £500k is about 5 hours of BBC One programming - given the use of these idents (many times per day, everyday for several years), that price is actually incredibly reasonable.


That's the sort of wasteful, cock-eyed reasoning that we're complaining about.

The point is that something should just cost what makes it takes to do the job.

It doesn't matter if it costs £2.50.


It doesn't cost half a million to shoot one ident.

the £500,000 figure was quoted in the mail IIRC and was the total rebrand cost split by the number of idents. Therefore included in this was the research, planning of the "brand", the designing of the rest of the package (which admittedly, shouldn't cost much being as they are, plain red) and finally the shooting of the idents themselves. Course the locations have to be sourced, actors hired..

Something like holby has a big set where stuff gets shot week in, week out. These were eight one off mini shoots. They're gonna cost more £ per minute than holby
DA
DAS Founding member
Dan Gooding posted:
DAS posted:
Reminds me muchly of SF1 in Switzerland. Which isn't a bad thing in my opinion.


wow! who designed these?


A bit of a coincidence for anyone who likes these idents... some more have been uploaded over at http://www.idents.tv
CY
cylon6
Paul Clark posted:
Asa posted:
gregmc posted:
Yeh, Busy Bee got the contract.


But Inspector Sands already knew that so, hmmm...is someone implying Red Bee have since 'lost' the contract?! Confused


But supposing they have 'lost' the contract (for the sake of this question, not that they have), who else would be in line to take on the rebrand?


I wish they did lose the contract I don't rate many of their ideas lately. The problem is they'll come up with the idea, it would be much better if the logo was in place like the 4 or the 2 and they were asked to manipulate it. I'd like to see a 1 instead of a globe, it's time to move in a new direction. Those Switzerland SF1 idents show how you can still incorporate various outdoor scenes with CGI quite beautifully.
SK
skyisthebest
DAS posted:
Dan Gooding posted:
DAS posted:
Reminds me muchly of SF1 in Switzerland. Which isn't a bad thing in my opinion.


wow! who designed these?


A bit of a coincidence for anyone who likes these idents... some more have been uploaded over at http://www.idents.tv


Those SF idents are really nice!
SK
skyisthebest
Richard Blanks posted:
Why don't BBC One just bring back the balloons with the current logo. It would cost them next to nothing to do yet make tons of difference to the channel. The balloons never aged and had a very authoritative character to them.


I agree. But i cant see it happening... Crying or Very sad

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