TV Home Forum

New look for BBC1

Final day of the dancers, new thread coming tomorrow (May 2006)

This site closed in March 2021 and is now a read-only archive
CY
cylon6
Asa posted:
For what it's worth, a 20sec Capoeira at 6am. "The familiar London skyline welcomes you to a new week and a new day. A very good morning to you."

Closedown's been pretty mundane though lately Crying or Very sad

MediaGuardian (from link above) posted:
The trouble is that circles will mean b****r all to viewers.


Bang on. It's sad that every rebrand these days has to have a message and marketing babble so opposed to saying "hey we did it because it just looks good". Same as what the poster in the ITV thread is saying about whether viewers really have a clue about their emotions theme.

I disagree about the Beeb's new ones not being clear or entertaining though. For me, they may not be the balloon or 'those' Carlton idents but a circle theme is at least a damn sight easier to think up great executions than what we've been subjected to for four years.


People see the symbol but they don't know the reasoning behind it. For example how many people here knew the idea of the balloon globe flying over Britain was about the BBC bringing the world to each part of the country? It's controllers seduced by media speak from the companies pitching the idea and then repeating it to us ad nauseum.

The circle still isn't a distinct logo technically 'BBC one' is the logo but that doesn't seem right to me. The logo should be there on the screen with BBC one underneath it.

However these idents I think will be hits and we may not have the globe or a '1' back but at least we have some creativity and imagination back and that's fine by me.

As for the Carlton logo I loved it when they used letters from Carlton and manipulated them, much better than the hearts.
PS
Paul_S_UK
So we could say the "BBC one" typography is the channel's logo and the various 'circle creations' are the channel's symbol?
MD
mdtauk
Paul_S_UK posted:
So we could say the "BBC one" typography is the channel's logo and the various 'circle creations' are the channel's symbol?
#
yup!
NE
Neil__
Media Guardian posted:
One of the many horrible mistakes of the outgoing BBC1 dancer idents was the clumsy need for an Asian one, a disabled one, a gay one, a sporty one, a ballroom one and a clubby one. To see the Beeb cull the execution but repeat the ham-fisted tactic is disappointing.


I don;t recall there being a gay one. What on earth is this person on about?
GS
Gavin Scott Founding member
Neil Green posted:
Media Guardian posted:
One of the many horrible mistakes of the outgoing BBC1 dancer idents was the clumsy need for an Asian one, a disabled one, a gay one, a sporty one, a ballroom one and a clubby one. To see the Beeb cull the execution but repeat the ham-fisted tactic is disappointing.


I don't recall there being a gay one. What on earth is this person on about?


Wasn't it the one with the two boys in pyjamas kicking their legs over each other?

If that doesn't make them gay then I have been grossly misinformed.

And it means I'm doing it wrong.
CY
cylon6
martinDTanderson posted:
cylon6 posted:
After going from a groundbreaking, legendary ident they went to something that was uninspiring and poor. Had the current 4's come straight after the original 4 logo they still would have been praised. It's just a great set of idents which is a variation of the original's blocks coming together.


It wouldnt have been possible unless the original blocks had been in use from 1989 - 2004. It takes technology time to catch up to ideas...


True but they actually went back a step with their squares and circles. Technology had become more advanced but they did something very simplistic & dull. It's a bit like the Doctor Who theme, in later years there was more technology at the composer's disposal but it never came close to matching the original theme.
CY
cylon6
imaginativename posted:
cylon, surely BBC one should distinguish itself from 4 though? They do something with the numeral and that works for them, but it wouldn't look very good if BBC ONE copied that idea. The circles are rooted deeper in BBC one's history than '1' symbols and even the globe - see my posts a couple of pages back.

How come this site has turned into bitchforum?

Also, like the endboards if those are actual examples rather than just a demo of the font. Is the red circle the official BBC one logo then perhaps? Maybe they'll use that when the other channel logos are shown on the same screen/ page?


I would just say that BBC2 use a '2' and still manage to make themselves distinctive from Channel 4 and it's '4'.

The '2' has a very distinctive shape as does the '4' and so did the '1' from 15 years ago. But what's done is done. I just wish some TV companies would take a logo and stick with it. NBC has been called the Peacock network for years, CBS is the eye network and ABC is the alphabet network. They've used their same logos but with different interpretations.

Everytime a new controller comes in they want to change everything and a channel can lose its identity that way.
MD
Mr D'Arcy
Gavin Scott posted:
Neil Green posted:
Media Guardian posted:
One of the many horrible mistakes of the outgoing BBC1 dancer idents was the clumsy need for an Asian one, a disabled one, a gay one, a sporty one, a ballroom one and a clubby one. To see the Beeb cull the execution but repeat the ham-fisted tactic is disappointing.


I don't recall there being a gay one. What on earth is this person on about?


Wasn't it the one with the two boys in pyjamas kicking their legs over each other?

If that doesn't make them gay then I have been grossly misinformed.

And it means I'm doing it wrong.


A mock version of this ident was shown a number of times on BBC3's Monkey Dust but instead of the two guys dancing they were having sex!
CY
cylon6
Kellow posted:

How many idents are there with the current look?


Eight to begin with and more to come but in 4 years we only had 13 or 14 of them so I doubt we'll get many in 4 years because of the time it takes to shoot and prepare them along with the cost involved.
PC
Paul Clark
cylon6 posted:
The '2' has a very distinctive shape as does the '4' and so did the '1' from 15 years ago. But what's done is done. I just wish some TV companies would take a logo and stick with it. NBC has been called the Peacock network for years, CBS is the eye network and ABC is the alphabet network. They've used their same logos but with different interpretations.

Everytime a new controller comes in they want to change everything and a channel can lose its identity that way.


Sometimes, controllers like to leave their mark on the channel in that way.

If only that wasn't the case, then we might have still had the balloon now.

Let us hope the similarly popular '2' doesn't go down the same route, and that we see it live on for a number of years. If it does get axed within the next 12 months, it'll be just another testimony of how, while we might think the '2' is a strong symbol, our opinions don't mean jack if the person in charge wants it differently.
TV
tvarksouthwest
Gavin Scott posted:
Wasn't it the one with the two boys in pyjamas kicking their legs over each other?

If that doesn't make them gay then I have been grossly misinformed.

And it means I'm doing it wrong.

The Daily Mail commented on this ident as featuring "two very fey men", but not once have I considered their play-fighting as remotely fey - especially at that height!
MO
Moz
tvarksouthwest posted:
Gavin Scott posted:
Wasn't it the one with the two boys in pyjamas kicking their legs over each other?

If that doesn't make them gay then I have been grossly misinformed.

And it means I'm doing it wrong.

The Daily Mail commented on this ident as featuring "two very fey men", but not once have I considered their play-fighting as remotely fey - especially at that height!

What's 'fey' mean? Not a word I've heard before. I'm obviously thick! Embarassed

Newer posts