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New look for BBC1

Final day of the dancers, new thread coming tomorrow (May 2006)

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R2
r2ro
Quite strange really on the Christmas idents - I wasn't a fan of Snowflake when it was released yet now I wish it would have come back instead of say the Bouncy Puddings that got incredibly tedious. I agree that the last one (name anyone?) is more Halloween than Christmas with only the music IMO that managed to salvage it.

The thing I wanted the most with dancer Christmas presentation was something like figure skating, maybe on an outside rink at night with a Christmas tree in the background. This would have been a simple effective design that could have been produced to a high quality finish giving a decent and appropriate Christmas ident.

As for the new idents I have no idea what they are going to go far though I'm thinking perhaps the number 1. The number idea has worked on Channel 4 so perhaps the BBC will try that idea.
AS
Asa Admin
DAS posted:
Reminds me muchly of SF1 in Switzerland. Which isn't a bad thing in my opinion.

Wow, they really are very nice. More obvious computer generation than say our C4 ones but still really nice with some great scenery. Just shows what a mix of live action and CGI can achieve.

And a news ident with digital clock - nice touch too!
TV
tvarksouthwest
Inspector Sands posted:
If it had happened a couple of days earlier you'd have seen a still of the balloon. Would that have been much better?

Unlikely it would have been the clock since the newsflash began at an "abstract" time (ie. not at 00, 15, 30 or 45 past the minute). But the clock would have been more suitable for scheduled bulletins in the days that followed; more fool Marketing for ditching it.
SE
seamus
Random idea, sorta like c4 but not:

Mundane scene. Then something red shows up like a red sheep, person weraring red, etc, and I guess can be a random thing like that. I dunno if it is to danceryish
CY
cylon6
Sascha posted:
thegeek posted:
Joe Havard posted:
Constructive?! How can you possibly credit the dancers. They ARE the worst thing that's ever happened to BBC1.
You clearly never had to endure Caledonia MacBrains.


I thought the BBC's 'Joy of Text' night a few years ago was the worst thing that ever appeared on BBC One.


Yes it was but that Johnny and Denise debacle ran it close!! Shocked
CY
cylon6
Asa posted:
DAS posted:
Reminds me muchly of SF1 in Switzerland. Which isn't a bad thing in my opinion.

Wow, they really are very nice. More obvious computer generation than say our C4 ones but still really nice with some great scenery. Just shows what a mix of live action and CGI can achieve.

And a news ident with digital clock - nice touch too!


What I like about these is that they finish on the fully formed logo. My only criticism of the Channel 4 idents is that they should finish on the 4 instead of being subliminal. I also think that BBC1 should use a 1. We've said it before but it was a golden opportunity wasted when they started using the 1 in 1993 in more interesting ways, that should have become the logo for the channel. Instead of getting Red Bee to spend millions they should ask them to go back to that 1 and find new ways of animating it.

If I was in charge I'd take an MTV approach, I'd go to different graphic companies show them the logo and commision them to do things with it. That way the logo is fresh shown in lots of different ways (because different people have different ideas), and I'd have 40 made so that no successive link will have the same ident and people will look out for them and talkabout them.
TE
Telefis
Mark Boulton posted:
The point that was made above that a silent ident with plain voice-over works better, is something I wholeheartedly agree with. In fact, the one thing that I always felt BBC1 did well to stick to was the idea that the lead-in to the next programme was actually INTENDED to stick out like a sore thumb from any branding which appeared before or after it.

Think back over the 80s to mid 90s. Each programme on BBC1 (and until 1991, on BBC2) would be introduced using an ident that would not change appearance for YEARS. The ident itself would be silent, and unchanging in what may, in retrospect, seem a boring way.

However, what people often forget is that the programme promo designs changed seasonally, and very often changed quite radically from season to season. Channel logos would be 'played about with' in a number of different ways. It was during promos and stings that creativity and change were invited, whereas the ident itself cemented the position of 'coming back down to earth' (pun intended) and almost providing an audio-visual 'Chapter Heading' which would provide a subconscious signal to the viewer that a new programme was starting.

At the moment, it's very difficult to determine, when you're walking about the house, not really checking the screen every few seconds, when the promos end and the next programme begins. However, if you hear a break in the endless chatter and musical stings, characterised by a imposing silence followed by an authoritative voice (backed by the same imposing silence), it causes you to look round or walk back towards the TV set to either see what is about to start, or, if you were waiting for a particular programme to start, to know that this is the time to sit down.

I think the reason that many people skip programmes they would otherwise watch is because the broadcasters don't give them an adequate 'jump on' point - so very often they feel they've been left running for the bus, and they give up to wait for the next one (or cross over to take another one).

With so much choice, a broadcaster has to think of themselves like a ride in a theme park, and that they need to hammer home the idea that the 'merry go round' has come to a stop and that the punter is being given a chance to 'get on'. Without that, said punter will just look for another ride - and give his two quid to the guy running the Waltzer instead.


Excellent post - very well expressed.
If stations cannot bring themselves to silence for most idents, I think it should still be used before for news. It's most authoritative.
SA
Sascha
The BBC would never go back to having a slient ident. They like to spend money on musical composers, graphic artists, animators, producers, directors, lawyers, ethnic monitoring etc. etc. etc.

They're not willing to spend less than £500,000 for a set of idents, which is a drop in the ocean for them. I would not be at all surprised if the bill for the next rebrand tops £1,000,000 (That's only 7,800 licence fees).
SP
Spencer
Whilst I accept that a dry announcement can be attention-grabbing, I think the same can also be said of a strong piece of music.

The trouble with so many idents these days is that the background music is so wishy-washy. ITV1 of course is the prime example on both its current and previous set of idents.

I'd love BBC One to adopt something as dramatic and beautiful as the music from Carlton's hearts idents rather than going with the current trend for tinkly non-descript beds.
R2
r2ro
Spencer For Hire posted:
Whilst I accept that a dry announcement can be attention-grabbing, I think the same can also be said of a strong piece of music.

The trouble with so many idents these days is that the background music is so wishy-washy. ITV1 of course is the prime example on both its current and previous set of idents.


I agree totally. I think that only an annoucement on an ident is good for incredibly serious items, such as deaths and terrorist attacks etc., I still think that music can be successful at creating an air of seriousness. Look at BBC Two for example - Bounce Sombre, especially, and Invisible Walls highlight that something more serious is about to come on and are quite powerful with the strong opening theme, even to the average viewer.
PA
Paul02
Sascha posted:
The BBC would never go back to having a slient ident. They like to spend money on musical composers, graphic artists, animators, producers, directors, lawyers, ethnic monitoring etc. etc. etc.

They're not willing to spend less than £500,000 for a set of idents, which is a drop in the ocean for them. I would not be at all surprised if the bill for the next rebrand tops £1,000,000 (That's only 7,800 licence fees).


You leave the BBC alone !

It's a private club with a (guaranteed) private income.


Quiet, you at the back- I'm not Jonathan Ross's agent.




(Obviously, I wholly agree with you. The measure of quality on television now seems to mean how much something costs.)
CH
chris
I actually quite like the music on the BBC ONE dancers. It varies in different ways to suit the dance or movement the ident shows.

PS I'm not keen on the visuals.

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