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New look for BBC1

Final day of the dancers, new thread coming tomorrow (May 2006)

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SP
Spencer
tvarksouthwest posted:
The dancers idea was naff, plain and simple. Yes, a lot of people disliked them simply because of what they were not, but on any channel they were a bad idea. That they appeared on BBC1 of all channels rubbed salt into the pro-globe lobby's wounds.

When I read on Teletext that BBC1's balloon was to be replaced by "dancing scenes" my heart went through the floor. Images of cheesy conga lines and street parties quickly filled my head. The end result didn't quite go that far, but the level of political correctness was unbelievable. Some did work such as Tapdogs, Acrobats and Tango, but mainly because these showcased artistry.


I actually don't think the dancers were politically correct at all.

Representing black people with bouncing tribesmen and Asian people with Bollywood dancers doing that 'side-to-side head wiggle' thing that all Asians do in 70s sitcoms seems painfully stereotypical to me.

Parading wheelchair dancers on our screen, as if to say, 'look, aren't disableds clever?' strikes me as a hideously crass, patronising attitude to a minority.

Clearly there was an attempt made for the dancers to be 'inclusive' (and I really hate that word), but the result simply highlighted differences between people.

That aside, I always found the whole concept desperately twee, and poorly executed.

Roll on 7th October.
IS
Inspector Sands
Roger Mellie posted:

What did the dancers etc prove? That the UK is multi-cultural or BBC is hideously politically-correct?


I think too much has been read into the multi-culturalness off the dancing idents. The basic idea is to do with dance, but it would be a very small set of idents if they were all british!
DD
DarkestDreams
imaginativename said:

I can't believe how much the new idents are getting slated on here. They've not even appeared on tv yet! Some of the comments seem really odd:

"the music varies from each one". Well so what if it does?!! The balloon music varied too. Actually there is a bit of a jingle. I think the subtlety is nice.

"they're un-BBC" - what does that mean? After years of a plain spinning globe, wasn't a balloon flying all over the place, with a new font, un-BBC? Weren't dancing people un-BBC? It's modern, it's different, I don't see why that makes it un-BBC...???!!

"the one looks like sky one" - well, if they're both called 'one' then that is going to happen. The old logo was ready for a refresh, they've done that, so what? If it was the same, it wouldn't fit in, and no doubt people would moan about lack of originality. Doesn't the fact that its called BBC one, and the quality nature of the idents distinguish them quite sharply from sky one?

"they look like they should be on channel 5" - how do you get that? Channel five's idents are boring, cheap, rubbish. How many people even watch Channel five to care? I saw one of their idents the other day and couldn't even make out what the word said - what good is that?

"there's no logo" - what do you call the big 'BBC one' in the middle of the screen? Doesn't that tell you its BBC one?! Why does it need anything else - they're meant to look stylish, not O.T.T.

They've tried the "1" days, the balloon and globe are dead and buried. This is something new, different, and personally I think pretty good. Let's give them some credit instead of being over critical - what would your better versions be? I don't think they could produce anything without someone managing to find fault!

---------------------------------------------------------------

I agree with you, most of the posts on here are criticising the new idents. The beeb and red bee have worked really well to create a set of very good, visually pleasing idents with good music. Yes, i know they spent 1.2 mil but thats not that much if you think about how much the beeb spend in one day

Smile
MD
mdtauk
cylon6 posted:
After going from a groundbreaking, legendary ident they went to something that was uninspiring and poor. Had the current 4's come straight after the original 4 logo they still would have been praised. It's just a great set of idents which is a variation of the original's blocks coming together.


It wouldnt have been possible unless the original blocks had been in use from 1989 - 2004. It takes technology time to catch up to ideas...
RO
Ronant
Don't know if anyone heard it but Chris Moyles was talking about the new idents yesterday morning. He was having a go at the newspapers while Dave was saying they look great.

They've grown on me - i like most of them. But i hope they have short versions of most of them - starting when the logo animates on. That would be especially sutible for the morning's news headlines for example.
HT
HTV Best
You could suggest that the dancers represent the globe in an arty-farty kind of way. Different people from different cultures with dances typical to their part of the planet (in most cases). Ok it’s a weak link but it could be argued the ‘concept’ of the world did in fact filter through…… much like the tenuous link between circles and the globe!
IM
imaginativename
The circles aren't just about the globe. The circle goes right back through the history of BBC tv. The globe is a relatively new symbol. Look at what they launched in 1953, before the globe - recognise a circular theme?

http://www.xtvworld.com/tv/bbc/that_symbol.htm

That circle, the globe, the clock, the balloon and the new idents are related to each other if you look back at bbc one in a wider perspective.

I notice a lot of praise for channel four's idents, but I think people are forgetting that the '4' logo is quite versatile. There's only so much you can do with a globe - turning it into a balloon is about as far as you can stretch it. What else could they do that wouldn't be considered boring now? Someone pointed out that the globe lives on in the news - well, wasn't that one of the reasons for bbc one axing it? Globes tend to be used by news channels nowadays, and particularly BBC News - BBC One does need something separate from that - it has much broader content than a news channel so its imagery needs to reflect that. Isn't it quite clever to come up with something very modern but totally in keeping with the globe, clock and preceeding round symbol?
HA
hallbrooke
hallbrooke posted:
Have just watched the Bikes ident from both the Media Guardian (posted yesterday) and The Telegraph (posted today). The music is subtely (but notably) different on each version !

Which begs the question - which is the 'finished' version? If it's the Telegraph one then that means they've tweaked the music already before it's even been aired. If it's the Guardian one, then that suggests that the Telegraph's version of the idents may not be the finished/broadcast version - and therefore all the other idents may be slightly different by the time they air.


Has anyone else noticed this?
IM
imaginativename
Look at these pre-globe symbols in particular!

http://www.meldrum.co.uk/mhp/identzone/bbc_tv/images/bbctv_sroty1961.jpg

http://www.meldrum.co.uk/mhp/identzone/bbc_tv/images/bbctv_bats_scotland.jpg

The circle theme is not just about the globes - not that tenuous really!
MD
mdtauk
Perhaps its the one on Media Guardian, as its called Bikeswithfinal.mpg
IM
imaginativename
Some more BBC tv circles to prove my earlier point:

http://www.meldrum.co.uk/mhp/images/baird.jpg

http://www.meldrum.co.uk/mhp/images/tune.gif

http://www.meldrum.co.uk/mhp/testcard/images/bbc_wings_greyscale.jpg

and the globe enclosed within a big circle:

http://www.meldrum.co.uk/mhp/identzone/bbc1/images/bbc1_081164.jpg

More recently:

http://thetvroom.com/old/images-bbc-one/bbc-one-97/01-millennium.jpg

http://thetvroom.com/old/images-bbc-one/bbc-one-97/daily-a.jpg

http://thetvroom.com/old/images-bbc-one/bbc-one-xmas/promo-bump-a-97.jpg

http://thetvroom.com/old/images-bbc-one/bbc-one-xmas/ident-1-1998.jpg
DD
DarkestDreams
The kids have a good short point (at what is 44 secs on the telegraphs 4.06min vid) as the logo appears the music changes slightly and its the same with moon, surfer, hippo's. A bit harder on biker abut theres a tiny change so still possible. I can't seem to find a good bit on kites, windows or footballer though.

I still think windows for the first ident



Can't seem to access any bbc.co.uk or bbc.co.uk/______ pages - my browser says server unavailable - bbc worlds working though. Is anyone else having this problem?

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