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New look for BBC1

Final day of the dancers, new thread coming tomorrow (May 2006)

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AM
amosc100
Moz posted:
Lee posted:
I hope they ditch the boxes on all channels, they must be the most boring-looking things on TV, with the exception of the BBC One idents themselves.

If they dump the boxes, surely they'd have to dump the Tower from News 24 as this seems to have been followed on from the channel boxes - and both were developed by LN.
Lee posted:
I don't know what to expect, but I can only hope for idents that not only look nice, but are unique to the UK, possibly taking inspiration from abroad, and wont get worn down too quickly or can be built on over time.

The only examples I can think of this are the '2' off of BBC Two, the '4' off of Channel 4 (though the 4 has only recently come back to it's former self), the Central cake and the BBC One globe.

All of these were strong logos characterised by a single figure or shape. This is what BBC One needs.


I was watching old ITV epiosdes of Auf Wiedersehen, Pet this morning (on DVD - as there was absolutely nothing on TV today!!!) and I must admit the old Central Cake does stand the test of time, so does the old ATV eye, and the old BBC1 globe. If these were still used today, we would be moaning about them, for sure, but not as much as we are moaning about the standard of the idents we currently have.
PC
Paul Clark
If there's one thing I dislike about the current trend for presentation, it is idents where there is a lot 'going on', very active, with a number of initial shots or a constantly panning camera. ITV1&2 are both culprits when it comes to this which makes their already (IMO) poor idents even worse.

The vast majority of the original 1991 BBC 2's were the complete opposite of the aforementioned ITV idents, and demonstrated what I deem to be the superior style of branding: a single-symbol identity that avoids the overly 'busier' tone of some of today's pres.

The word "imposing" was used earlier to describe the silence characteristic of past idents; IMO it's also a fairly accurate word to describe past symbols such as the original BBC '2'. Devoid of people, the figure 2 would reflect light, illuminate itself, be shrouded in a rippling silk sheet -- but in all these cases, it would never move around, just there in the centre of the screen, bold and outstanding. The BBC1 globe was just the same, not moving around the screen, just rotating in place.

There is something about a large symbol of this nature that is infinitely more striking to me than seeing a bunch of people moving about (which, to be honest, by contrast cannot be called a 'symbol' and is visually weak by comparision).
CH
chris
Paul Clark posted:
If there's one thing I dislike about the current trend for presentation, it is idents where there is a lot 'going on', very active, with a number of initial shots or a constantly panning camera....The BBC1 globe was just the same, not moving around the screen, just rotating in place.

There is something about a large symbol of this nature that is infinitely more striking to me than seeing a bunch of people moving about


I have to disagree. I don't like the ITV idents; they really are way too busy. But I also think that the BBC1 globe just spinning was very boring, and was really happy with the balloon. The balloon moved, but wasn't too busy.
ST
steveboswell
Mark Boulton posted:
I think the reason that many people skip programmes they would otherwise watch is because the broadcasters don't give them an adequate 'jump on' point - so very often they feel they've been left running for the bus, and they give up to wait for the next one (or cross over to take another one).


I agree.

Channel 4 do allow their idents to "breathe" before the introduction of programmes: the music/soundtrack is quiet and subtle, the visuals do all the talking and then in comes the voice-over. They are an excellent example of how the silent-BBC1 idents have been adapted for the modern age.

Bozz
MA
marksi
steveboswell posted:
Mark Boulton posted:
I think the reason that many people skip programmes they would otherwise watch is because the broadcasters don't give them an adequate 'jump on' point - so very often they feel they've been left running for the bus, and they give up to wait for the next one (or cross over to take another one).


I agree.

Channel 4 do allow their idents to "breathe" before the introduction of programmes: the music/soundtrack is quiet and subtle, the visuals do all the talking and then in comes the voice-over. They are an excellent example of how the silent-BBC1 idents have been adapted for the modern age.

Bozz


Do you work in marketing?
MB
Mark Boulton
Who? Me or Steve?! Wink
MA
marksi
Sorry Mark, didn't make that clear! I meant Steve. What he said sounded like the kind of stuff I hear from marketing departments! (That's not necessarily an insult if you plan to make a living out of it!!!)
AS
Asa Admin
Not worth a new thread but how long has there been a "Thursday Night" trailer? It features the days of the week written in 3D stopping on Thursday, zooming in to show two programmes before ending with the usual red blinds endboard.

Has this been done by the wizards in NI or have Network got access to it too?
TV
The TV Room
Asa posted:
Has this been done by the wizards in NI or have Network got access to it too?


I suspect it's unique to BBC NI, emphasizing the fact that they have local programmes in peak time slots on virtually every day of the week at the moment.
DE
denton
The TV Room posted:
Asa posted:
Has this been done by the wizards in NI or have Network got access to it too?


I suspect it's unique to BBC NI, emphasizing the fact that they have local programmes in peak time slots on virtually every day of the week at the moment.


It's a local thing.
DG
Dan Gooding
Cubes are one idea some people have used, e.g.
http://www.rp-networkservices.com/tvforum/uploads/ident.jpg
and
http://www.rp-networkservices.com/tvforum/uploads/10bbcone_ident1a.jpg

I think this is quite a good idea, as it expands on the red box logo.



From
BP Mock Designs
and
TV Forum thread
DB
dbl
Dan Gooding posted:
Cubes are one idea some people have used, e.g.
http://www.rp-networkservices.com/tvforum/uploads/ident.jpg
and
http://www.rp-networkservices.com/tvforum/uploads/10bbcone_ident1a.jpg

I think this is quite a good idea, as it expands on the red box logo.



From
BP Mock Designs
and
TV Forum thread


That's been around for a year now, even though I like the idea (except for the BBC ONE coloured box)

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