New look for BBC1

Technically you are both correct as the correct terminology is infact licencepayer. However it is a media tax forced upon us by the Government as they are the ones who agree or disagree to the BBC's charter which relies on our money to exist. Therefore the fundamental difference is that even people who do not work and are not tax payers are subject to paying for the TV licence. That is why the term Licencepayer is used rather than taxpayer.

Which makes it an oppressive tax. Even if you never watch any of the BBC's television services, you still have to pay for them. It's a bit like withdrawing a ten-pound note from the cashpoint every few days and setting fire to it.

CIRCLES.....CIRCLES.....CIRCLES.....That's the new look for BBC One. A ring with the BBC One image inside and some images of things and p[eoples dancing or walking around the edge of a large circle.....hippos (yes apparently),n football teams, kites, children etc. Out now on Media Guardian!

Here it is:

Last dance for BBC1 idents

It also has a video of one of the idents.

Don't like it - well it's growing on me a little, much better than dancers, but far worse than the balloons.

Hmm interesting. I don't hate it. It's certainly much better than the current set. Interesting and brilliant that they've ditched the box. Much better production values than we're used to. Yeah, not bad, not bad at all.

I can't wait to see the others. That one is certainly ALOT better than what RED BEE knocked out for ITV1

They actually look like "idents". At least with a circle they now have a symbol. Circles are inclusive of everything because they are continuous.....I think the bike ident looks great.

Wow, its not actually that bad. Is that the new BBC One logo?

I love the quote on that Media Guardian page..



I don't think fond was the best word to use. How about they had mixed feelings!

The set up on the idents reminds me of the 1998 Granada regions heart idents.

Brand Republic suggests it's a subtle return to the globe. Suddenly, I love it.

http://www.brandrepublic.com/login/index.cfm?fuseaction=Login&resource=BR_News&articleType=news&article=594614

Little tiny cap of another one on that page too. Must be more images out there somewhere.

Just think how much more versatile that logo is. You could stick it anywhere. Especially good for multi-channel promos which have been terrible since the boxes were introduced. Plus, think how easy it will be to stick your region's name underneath it. Liking it so far.

It seems they have gone in the same line as Channel 4 over Ident length, I cant see the voiceover coming until late into it.

The alignment of the BBC and the One will take some getting used to, but glad the box is gone, hopefully the other channels will be brave and adopt this individualist approach.

Looking at the small image, it does kinda remind me of Sky One, when they had the orange idents and simple white logo.