SP
I guess some other technology was used to create the very unconvincing idents for the 2000 Olympics in Sydney. Possibly Paint.
cylon6 posted:
I loved the computerised globe idents it freed up the globe and put it an all manner of new situations.
It wasn't just the ones that came in 2000 that were obviously computer generated, so was the balloon hovering around Blackpool Tower, The Angel Of The North, the Scottish Armadillo Building and the Severn Bridge in Wales. I loved bungee as it was so unexpected.
Here's something from Brand Republic about it (unfortunately I'm not a subscriber so I can't show the rest of the article).
CRAFT SECRETS: BBC IDENTS - How 3D equipment gave the BBC balloon a facelift...
JADE GARRETT Campaign 19 Mar 1999 00:00
How do you get a giant hot air balloon to float past Blackpool Tower at the right time or hover over St Michael’s Mount at the right speed?
How do you get a giant hot air balloon to float past Blackpool Tower at the right time or hover over St Michael’s Mount at the right speed? Simple. Create the entire scene using the most advanced computer visualisation equipment available. This is how the post-production house, SVC, produced the latest BBC idents. The balloon itself was not an original concept - it was used for earlier idents that were developed through Lambie-Nairn. However, the fact that the balloon would now be computer-generated marked a breakthrough. The balloon and the location shots needed to be filmed separately. And as the balloon was not going to be on location, it was necessary to work out before the shoot exactly which footage...
It wasn't just the ones that came in 2000 that were obviously computer generated, so was the balloon hovering around Blackpool Tower, The Angel Of The North, the Scottish Armadillo Building and the Severn Bridge in Wales. I loved bungee as it was so unexpected.
Here's something from Brand Republic about it (unfortunately I'm not a subscriber so I can't show the rest of the article).
CRAFT SECRETS: BBC IDENTS - How 3D equipment gave the BBC balloon a facelift...
JADE GARRETT Campaign 19 Mar 1999 00:00
How do you get a giant hot air balloon to float past Blackpool Tower at the right time or hover over St Michael’s Mount at the right speed?
How do you get a giant hot air balloon to float past Blackpool Tower at the right time or hover over St Michael’s Mount at the right speed? Simple. Create the entire scene using the most advanced computer visualisation equipment available. This is how the post-production house, SVC, produced the latest BBC idents. The balloon itself was not an original concept - it was used for earlier idents that were developed through Lambie-Nairn. However, the fact that the balloon would now be computer-generated marked a breakthrough. The balloon and the location shots needed to be filmed separately. And as the balloon was not going to be on location, it was necessary to work out before the shoot exactly which footage...
I guess some other technology was used to create the very unconvincing idents for the 2000 Olympics in Sydney. Possibly Paint.
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