BBC Oneness - idents and presentation

...with location caption already partly faded up on first frame. Have amateurs taken over the editing process now?

Why not, they seem to have taken over storyboarding, filming and audio for these idents.

Or did they just run it too early when they played it out?

It's quite possibly so that the region name appears on screen for the maximum possible time. They can't extend the duration of the ident, and after faffing about with the location text and 'oneness' animation, there's hardly time for 'NE & Cumbria' within the allotted 10 seconds.

On the mountain rescue ident, the thing that gets me (aside from all the other things mentioned) is how half the group are stood there, but them as the other half head over the dog jumps up to start sniffing the woman and the dog handler is clearly mouthing away (but terrified to show his mouth moving) to get the dog to sit down again. Did they only have time to do a single take on this or something because how can that be the best choice available for them to use?

Why are they stood there? Why were half of them given the privilege of having a walking part and the rest stood there frozen stiff? It just looks so awkward and ridiculous!

The scary thing is, I think the BBC want us to think the amateur quality is endearing and real. As opposed to what it looks like, which is amateur.

I've always said we should have an entry exam for this place.

NE & Cumbria back to Swimmers for the 6. Knuckles rapped in Newcastle?

These new idents are amongst the worst idents from anywhere in the world, ever. They are so un-BBC like that it makes it look like some el-cheapo local TV channel.

I would say they make a great argument for bringing back the clock as a introduction to the news and other serious programmes.

Hopefully it was shown in error - I'm still clinging on the idea that it might be two different idents per month, solely in the hope that we might never have to see those people standing in the sea ever again after this month! Not that what is to come sounds much of an improvement.

South West also reverted to Swimmers. East (Norwich) showed Mountain Rescue again - East (Cambridge) showed Swimmers.

There is a "letter" in next week's Radio Times about these idents, I say a letter, it's basically a PR piece. They yet again focus on how the idents will capture a unique set of images to represent the nation, or something along those lines. It again reads more like the introduction to a photography exhibition than a set of idents.