BBC Oneness - idents and presentation

Says it all really doesn't it. Even the announcers have no faith in it... and even they want the balloon back!

Do us all a favour BBC and shelve this dud before it becomes even more of an embarrassment than it is already.

So, it gets worse. Another new ident where the camera isn't even centred on the rescuers, Capes making a cameo appearance on network into Panorama because there aren't any Points of View complain-free idents, swimmers still being used into the news and the dropping 'O' still being used on promos.

...And the BBC are sticking with this? Surely there must be someone there that can see this isn't right - or are we missing something?

Just scrap everything, the end boards, the ECPs, the idents, the promos and start again from fresh, pay the money and do it properly. And yes, that goes for BBC Two and Four as well.

YES!!!!!!! BBC One -admit you made a mistake and just bring back Rhythm and Movement! You could use the "oneness" graphics on those and it would look a million times better! The one thing about the new set isthat they are in full HD. I think they should have just made a few more to launch with.

But everything surrounding it is mismatched from previous rebrands, rehashes and tweaks. There's no consistency with anything, apart from well, being inconsistent.

At some point you have to see and admit that you really need to start again from fresh.

Use the circles. Use the Circles! USE THE CIRCLES! Add the odd oneness ident like on Christmas Day and just head towards Autumn before a proper, across the board refresh is carried out on ALL BBC TV Channels. Take the time and use a proper marketing firm to come up with something innovative.

Alternatively, find a dozen suitable clips from Planet Earth 2 and stick the falling 'O' motif onto it like you did before Christmas. Anything would be better than what we have now. It's embarrassing. To think the BBC Creative team came up with the beautiful COW globe.

I'm quite surprised BBC Wales can't afford the full version of Apowersoft Screen Recorder...

The money went on shooting the idents.

Just to offer an alternative opinion:

I loved the Rhythm and Movement idents - and I would hate to see the Balloon brought back now.

To be fair, I suspect there are loads of people within the BBC that can see this isn't right, but are powerless to do anything about it - because they're not the boss, and the decision making is not within their remit.

Must be frustrating for professional announcers to put their voice to images that are clearly bizarre. I suspect many professional graphics, editing and directing staff will likely have similar views to those expressed here.

I've strongly disagreed with some projects my employer has carried out in the past, and just had to accept it, even when customers complain. It would be unfair to suggest everyone within the BBC is on board with this campaign. For all we know, there could be internal squabbles about it.

It's a far better feeling when you can be proud of what your employer is doing, and feel part of it. Almost a sense of... one... oh, god.

Yeah, used before both episodes of Class on network.

Its interesting how you need an ident thats suitable to play into a programme... I think this is because there is continuity?

Here in NZ we don't have continuity announcers over idents, so they just play out one at random that fills the time to keep on schedule. Sometime no ident at all especially in prime time.

The BBC One HD loop is hilarious. Just swimmers and fitness class again and again.