BBC Oneness - idents and presentation

Current Presentation - While its certainly creative.....Is it too creative? Can it be too creative? Is the goal of actual channel branding lost in the creativity? Can the collective obscurity drown out the message they are trying to get across? They are all so obscure you cant distinguish one channel creativity from another? Is there a samey-ness to all the obscurity? Of course they are different. But whenever I see the idents, it doesnt seem inspiring somehow or bringing any excitment its just oddity and strange-ness. Loved the previous channel idents (the Ch4 logo forming from other objects, loved the old BBC Balloons and even the circles era). Not getting this new stuff. I just think they are strange.
BBC One - Ehh (drab and odd)
Channel 4 - Huh? What the...? (just strange)
Channel 5 - Is that you Channel 4? (similar logos)

Remember we had tones and tones and tones of Stings,

I watched the interview with Parr through iPlayer - he's listed some of the locations being filmed:
London, North of England, Scotland and NI, to name a few.

He did admit - it was a huge challenge succeeding the hippos in the interview.

Soundcheck at the @bbctheoneshow - we will be on just after 7:50 tonight! Tune in! pic.twitter.com/v6df4vxoME

— The Shires (@theshiresuk) January 4, 2017

Instead of what we've ended up with, we could have had the 'one' letters seen in the photo above in famous places across the country. Simple, and cheap to make.

So far, it just seems to have been a huge failure. I wouldn't be surprised to see the BBC subtly reintroducing the 'circle' idents in a few months - maybe kites / helicopter / capes for news programmes, and before we know it, we either have all the circles back, or a mix of circles and oneness.


This could just be wishful thinking though...

Rings a bell...

I always thought that was a great idea, ITV kinda threw it away and wasted it though

It was a Carlton idea which got lost in the merger.

Shown on BBC1, 11.21pm last night:

Funnily enough we were on holiday in the US when C4 launched the random blocks, I read about the fuss in here
for almost two weeks, before we returned home. On returning home, I quite liked the idents. I could tell straight away they were fragments of the main original 1982 logo. And if some of you think you're obsessed by TV branding, my mother knitted me for Christmas 1982 a '4' logo jumper, in all the correct colours. She used
the giant logo on the front cover of the launch week's TV Times for the pattern.

Even the BBC logo is more prominent there than in the idents. And really do think a shot of Broadcasting House would be a quick and easy fix to the news ident problem.

For the love of Dolphins...