BBC Oneness - idents and presentation

Has that actually been confirmed, or is it just 'the general view' i.e. wishful thinking?


As for the 8 of clock news, I'd have thought the reason it's still the same is either because it's been forgotten about, or because the new look doesn't have an equivalent wipe to change it to

Where you did hear that from? I didn't hear anything from the BBC.

My point is this... Martin Parr "is known for his photographic projects that take an intimate, satirical and anthropological look at aspects of modern life, in particular documenting the social classes of England, and more broadly the wealth of the Western world." (Wikipedia). Unless the majority of the audience have heard of him and are familiar with his work, then most people will be unable to place these idents in the correct context, and therefore will not appreciate what the BBC have tried to do here. As a result most people just won't 'get it' and it simply comes across as a load of old rubbish.

Interesting that he lives near Bristol. I wondered why both idents are from the West Country... Looks like he popped out for a walk one afternoon and filmed these on his camcorder. Either that or the BBC is so cash strapped that they can't afford his train fare to other parts of the UK.

Well yes, though if they'd been done well then no context would be needed in the first place!

I thought everyone had guessed that right at the start

Any professional rebrand worth its salt should: a) not 'forget' to change a prominent element of pres during prime time; and b) not have been given the go-ahead in the first place if the concept and its execution is so poor that there is no suitable way of linking into news output, let alone a major incident or national crisis.

In my opinion, the only way this would have worked is if the BBC had done some kind of Imagine profile on him and his work (perhaps a documentary on how he filmed the new idents) and shown this in prime time before launching the ident set, so the average viewer would then know & appreciate what they're looking at. At the very least they should put his name or animated signature on each ident, so people can look him up and see other examples of his work.

At its core the concept of taking snapshots of modern Britain is quite a good one - it has just never been fully thought through. Instead of what we have, the BBC could have commissioned a whole range of different (i.e. diverse) photographers, artists, sculptors etc - the idents themselves would then be about these people creating their compositions with a final form-up showing their results, probably with the actual subject in the background as a kind of comparison & contextualisation. You could have several different versions of the same ident, in each case the same subject matter but with the different artist's view of it (i.e. 10 subject matters x 5 different artists = 50 different ident combinations). The same sonic logo would be used across all of them, but each artist would have their version of it to characterise their unique signature style. This would demonstrate how everyone views things in different ways, and yet how BBC One can bring everyone together in 'oneness'.

Some listener just made a cheap shot at the bbc idents. There really are hated.

On the radio?

These were an absolute masterpiece! I hadn't realised until the "oneness" idents were revealed...

People hated the Rhythm and Movement idents (I personally thought they were quite good) and they still lasted 4 and a half years. Are we gonna have to suffer these for the same time period?

Yes

Is it meant to sound like a horror movie? Either that or I'm playing the wrong notes.