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BBC Oneness - idents and presentation

"Watch this space" as BBC Creative respond to ident change request (December 2016)

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:-(
A former member
Wicko posted:
If anyone from the BBC is reading this, pass on a message please. You can improve the presentation by:


1) Bringing back the Hippos.
2) Bringing back the Balloon.
3) Bringing back Rhythm and Movement.


Or, better still, a totally new ident set featuring a dancing hippo in a hot air balloon...


Im sure a france station did that.
KD
Keith Drop

My impression is if there are any other announcers that feel like the BBC Wales one did at the start, they're gonna lobby for a change, and fast.

You misunderstand how the BBC works. Whilst forums like this value TV presentation, the people who ultimately make these decisions don't, and they are many-many layers removed from network directors and announcers, never mind nations announcers.
SP
Steve in Pudsey
The actual concept for these idents is not too bad, it is the execution which lets them down badly.

So, taking the concept of "let's show some people going for a cold swim on New Year's Day because it's something people do together", and some footage from an East Midlands Today report a quick edit gives us...



Not the best editing you'll ever see, it was a quick throw together to make a point, but I think you get the idea that they could do something passable with this concept with a bit of thought.
WH
Whataday Founding member
I hope I don't offend anyone on here, but going swimming in the sea on 1st January is the last thing I'd associate with oneness. The only people I know that would do it are considered local oddballs.
JO
Jonny
I hope I don't offend anyone on here, but going swimming in the sea on 1st January is the last thing I'd associate with oneness. The only people I know that would do it are considered local oddballs.

If we want to start down that road, not one person is demonstrating "oneness" with the lead instructor in the exercise class ident.


Remember that terrible "Music Video" ident from the R&M set? Even that did the concept better. "Festival" did it better still. The worst examples of an average campaign that is not fondly remembered did this entire concept better.

As an aside, there's certainly an argument for rebadging the still genuinely excellent "Skateboarders" as a News safe damage limitation.
WH
Whataday Founding member
When you do lazy people idents like this, there's always going to be an argument that it doesn't represent the whole audience.

If only there was some sort of device that could encapsulate the whole world in one ident...
BA
bilky asko
I've made this post on Metropol; it probably fits on here better:

For me, it's because they'd gone from the idea well executed at Christmas, to a similar idea with fewer iterations and executed much worse for the permanent set.

When ITV and Channel 4 are at their peak (in my opinion), seeing BBC One turn out what they did was mightily disappointing.

On a side note, the only comment I've heard about TV pres in real life (from "normal" people) over the past few months was over how great BBC Two was for being uncompromisingly retro, kitsch, and cheap in their idents. BBC Two is good-[crap]; I think BBC One is bad-[crap].
WO
Worzel
We had some fun with this on our radio station's Facebook page today.

Total cost, 3p. Laughing

https://www.facebook.com/cambridge105/videos/1497391886968208/
JO
Joe
We had some fun with this on our radio station's Facebook page today.

Total cost, 3p. Laughing

https://www.facebook.com/cambridge105/videos/1497391886968208/

What a total hoot. No. Really.
IS
Inspector Sands

The other thing about this whole concept that is so obviously up it's own liberal metropolitan London a*se is the use of 'renowned portrait photographer' Martin Parr. Those clever folk at the BBC (who vaguely remember seeing a couple of his portraits at an exhibition in Battersea once) smugly think they've pulled off a major coup in getting Martin to capture his slices of real life for them. I bet it hasn't even crossed their minds that your average Bob & Doris from Pontefract have never heard of him and wouldn't know his work if you slapped them round the chops with it.

Why does that matter? Bob & Doris wouldn't have heard of the cameraman or director of any previous ident or programme either.

It is quite a coup to get him to do them as he is a famous photographer doesn't make it necessarily a good idea though!

Incidently he's hardly part of some metropolitan set, he's from Yorkshire and lives near Bristol. I've only heard of him because I saw one of his manor exhibitions in that centre of liberal metropolitan arsery...... Gateshead
Last edited by Inspector Sands on 4 January 2017 7:40am
MarkT76 and Steve Williams gave kudos
IS
Inspector Sands
Whoever the idiot is within the BBC who paid some trendy right-on firm to design the PC tosh needs sacking;

As has been mentioned many times on this thread: it was done in-house


Also please explain how these are 'PC'? It's an outdated complaint at the best of times, but in this case when the anti-PC brigade get what they obviously want.... a load of white people, they still moan!

Quote:
The series W12 has become less of a parody and more factually-accurate.

Yes a series called W12 would be known for its factual accuracy! Rolling Eyes


Quote:
And what the blazes does "oneness" mean?

It's a middle English word dating from before the year 900 apparently http://www.dictionary.com/browse/oneness

That's the best part of the concept and it did, mostly, work at Christmas
Last edited by Inspector Sands on 4 January 2017 7:51am - 2 times in total
DP
D.Page
They have forgotten about the 90 second update as suggested. Still the same as before with the circle device.


Haven't you heard? The general view is, they are keeping a small number of Circles idents on server for very occasional use as and when they feel they need to. We are being bombarded with these shockingly poor 'idents', that, frankly, my Mother could film better, for the moment (especially right now as thy've only just been introduced), but I expect (hope) we will see a Circles ident pop up here and there. Therefore, I find it reasonable to retain the 90 second update swirl with Windows soundtrack.

And there will be no panic, as has been suggested on the thread, as to what to show for obit situations, they can use Moon or (though I feel it has an inappropriately upbeat soundtarck for such use) Kites, either with the soundtrack or mute.
Last edited by D.Page on 4 January 2017 8:58am - 4 times in total

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