BBC Oneness - idents and presentation

Im sure a france station did that.

You misunderstand how the BBC works. Whilst forums like this value TV presentation, the people who ultimately make these decisions don't, and they are many-many layers removed from network directors and announcers, never mind nations announcers.

The actual concept for these idents is not too bad, it is the execution which lets them down badly.

So, taking the concept of "let's show some people going for a cold swim on New Year's Day because it's something people do together", and some footage from an East Midlands Today report a quick edit gives us...



Not the best editing you'll ever see, it was a quick throw together to make a point, but I think you get the idea that they could do something passable with this concept with a bit of thought.

I hope I don't offend anyone on here, but going swimming in the sea on 1st January is the last thing I'd associate with oneness. The only people I know that would do it are considered local oddballs.

If we want to start down that road, not one person is demonstrating "oneness" with the lead instructor in the exercise class ident.


Remember that terrible "Music Video" ident from the R&M set? Even that did the concept better. "Festival" did it better still. The worst examples of an average campaign that is not fondly remembered did this entire concept better.

As an aside, there's certainly an argument for rebadging the still genuinely excellent "Skateboarders" as a News safe damage limitation.

When you do lazy people idents like this, there's always going to be an argument that it doesn't represent the whole audience.

If only there was some sort of device that could encapsulate the whole world in one ident...

I've made this post on Metropol; it probably fits on here better:

For me, it's because they'd gone from the idea well executed at Christmas, to a similar idea with fewer iterations and executed much worse for the permanent set.

When ITV and Channel 4 are at their peak (in my opinion), seeing BBC One turn out what they did was mightily disappointing.

On a side note, the only comment I've heard about TV pres in real life (from "normal" people) over the past few months was over how great BBC Two was for being uncompromisingly retro, kitsch, and cheap in their idents. BBC Two is good-[crap]; I think BBC One is bad-[crap].

We had some fun with this on our radio station's Facebook page today.

Total cost, 3p.

https://www.facebook.com/cambridge105/videos/1497391886968208/

What a total hoot. No. Really.

Why does that matter? Bob & Doris wouldn't have heard of the cameraman or director of any previous ident or programme either.

It is quite a coup to get him to do them as he is a famous photographer doesn't make it necessarily a good idea though!

Incidently he's hardly part of some metropolitan set, he's from Yorkshire and lives near Bristol. I've only heard of him because I saw one of his manor exhibitions in that centre of liberal metropolitan arsery...... Gateshead

As has been mentioned many times on this thread: it was done in-house


Also please explain how these are 'PC'? It's an outdated complaint at the best of times, but in this case when the anti-PC brigade get what they obviously want.... a load of white people, they still moan!


Yes a series called W12 would be known for its factual accuracy!



It's a middle English word dating from before the year 900 apparently http://www.dictionary.com/browse/oneness

That's the best part of the concept and it did, mostly, work at Christmas

Haven't you heard? The general view is, they are keeping a small number of Circles idents on server for very occasional use as and when they feel they need to. We are being bombarded with these shockingly poor 'idents', that, frankly, my Mother could film better, for the moment (especially right now as thy've only just been introduced), but I expect (hope) we will see a Circles ident pop up here and there. Therefore, I find it reasonable to retain the 90 second update swirl with Windows soundtrack.

And there will be no panic, as has been suggested on the thread, as to what to show for obit situations, they can use Moon or (though I feel it has an inappropriately upbeat soundtarck for such use) Kites, either with the soundtrack or mute.