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BBC Oneness - idents and presentation

"Watch this space" as BBC Creative respond to ident change request (December 2016)

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SP
Spencer
Will these idents even cover places outside England? What about Wales or NI? how does these cover its public service commitments?


So far you could be forgiven for wondering if they'll ever get much further beyond Bristol. Wink
TE
tesandco Founding member
Crazy idea here. There are a lot of people posting good or creative ideas on here and elsewhere, but this is almost a surefire way to guarantee nothing like them will ever get used on air. The creative types do tend to keep an eye on these sorts of places for all they rarely admit to it, and would be loathed to risk looking like they could only come up with an idea the public has come up with. It's not good for your career.

So... instead, should we not just try to second guess what they will film next in this sequence (pretty sure going through Parr's portfolio will give a good idea), then produce the worst possible versions ourselves first to flood social media? Those guys at BBC Creative will then have to come up with something better! Very Happy
MM
MMcG198
Well, the inevitable Daily Mail article has arrived:

http://www.dailymail.co.uk/news/article-4080244/BBC1-viewers-left-disappointed-broadcaster-s-dull-random-new-idents-unveiled-today.html

Apologies if someone has mentioned this already - but I hadn't spotted it.
JO
Jonny
Quote:
Mr Parr told the Sunday Times: 'All they made clear to me was that they wanted groups of people with shared interests, and that some should be timed for events of the coming year.'

I am being extremely cautious in regards to not wanting to overanalyse quotes without being aware of the exact context... however, that reads worryingly like Mr Parr had little in the way of a tangible creative brief that stated the key attributes of the BBC One brand that had to be communicated (outside of "Oneness") or any kind of overseeing quality control. "Capture 2017" seems to be the memo.


The press has picked up on the story, I think it's unlikely to expect an about turn in the immediate future. The one blessing is the remainder are yet to be filmed and the concept and brief are so ambiguous it is by no means unfeasible that something vaguely broadcast worthy may yet be borne out of it.

I don't quite know how you get the Christmas Day ones so right and the regular ones so wrong. From a thematic point of view, disregarding their subjective artistic and technical merits, they are clearly not fit for purpose as full time, multifunctional programme introductions. That is a major problem for a national broadcaster.
SU
suziechan
Apologies. Have just caught up with a shedload of posts. Of course you lot have mentioned the similarity to ITV....

I'd be surprised if they let it lie


Because I'm sure ITV own the copyright on filming a load of swimmers in the sea.


Of course not. Don't be silly. However the creative industry is very small. Indeed a lot of people at ITV came from the Bbc and red bee.

When ITV launched its idents there was a press release. And at industry events like promax they talked about how they created the idents

Incredibly ITV even looked at parr's work for reference when making their idents

Occasionally trailers are ripped off and that's fine. But channel identities are another thing altogether.
WI
Wicko
Having seen both idents now numerous times, I am sick to the back teeth of them. I will now just record BBC1 shows and watch them when I'm ready to, so as to avoid the idents. Initially I was quite impartial on them, but I did not realise that we would only be seeing two idents over and over and over and over. The whole repackage is ill thought out and frankly it would be better to get clips from top BBC1 shows and just put the BBC One logo over them in the way they did with Planet Earth until a new concept can be created. Or.......dare I say it, just bring back the balloon!
BR
Brekkie
I was so underwhelmed by the main Christmas idents but they are masterpieces compared to the new look - at least they had a common concept throughout the set, even if it wasn't quite executed to the standards we expect.

As you say though the Christmas Day ones were just a simple concept executed very well - idents don't have to be complicated, they just have to be well done. The swimmers ident just make no sense - why are they there? If they were stopping to look at camera even just to say "This is BBC One" it might make a big of sense, but no. There is no point.
CU
Custard56
I was so underwhelmed by the main Christmas idents but they are masterpieces compared to the new look - at least they had a common concept throughout the set, even if it wasn't quite executed to the standards we expect.

As you say though the Christmas Day ones were just a simple concept executed very well - idents don't have to be complicated, they just have to be well done. The swimmers ident just make no sense - why are they there? If they were stopping to look at camera even just to say "This is BBC One" it might make a big of sense, but no. There is no point.


Agreed. I know I sound like a broken record but why are gormless idiots breaking off from swimming to stare at me and then walk back into the water?

It's totally rubbish. How does it say "oneness" and coming together (or whatever it's meant to be)? It communicates nothing other than the art of acting oddly.

The only redeeming feature of zumba is that the people are actually doing something (in a bland, random fashion).

Repeat repeat repeat: HOW did these make it to air? They beggar belief on absolutely all levels. The worst part is we're probably stuck with this rubbish until the next Charter Renewal at least.
Last edited by Custard56 on 2 January 2017 3:16pm
Josh, AlexEdohHD13 and Brekkie gave kudos
AE
AlexEdohHD13
I was so underwhelmed by the main Christmas idents but they are masterpieces compared to the new look - at least they had a common concept throughout the set, even if it wasn't quite executed to the standards we expect.

As you say though the Christmas Day ones were just a simple concept executed very well - idents don't have to be complicated, they just have to be well done. The swimmers ident just make no sense - why are they there? If they were stopping to look at camera even just to say "This is BBC One" it might make a big of sense, but no. There is no point.

Even the idents where the viewers did the announcements are better.
IS
Inspector Sands
I didn't see any bbc1 yesterday so I've seen these properly for the first time today.... I hadn't realised there were only 2! I thought they'd launched a whole load of them?


Why on earth would you launch something like that with just two versions?
CO
commseng
I've nothing to add, other than I am also registering my disbelief at how awful these idents are.
Even the globe in front of a curved mirror with colour superimposed had more class than these.
CU
Custard56
I was so underwhelmed by the main Christmas idents but they are masterpieces compared to the new look - at least they had a common concept throughout the set, even if it wasn't quite executed to the standards we expect.

As you say though the Christmas Day ones were just a simple concept executed very well - idents don't have to be complicated, they just have to be well done. The swimmers ident just make no sense - why are they there? If they were stopping to look at camera even just to say "This is BBC One" it might make a big of sense, but no. There is no point.

Even the idents where the viewers did the announcements are better.


This is the thing. If the swimmers and the zumba people broke off from their swimming and exercising to say something like "This is BBC One", it might be cheesy but it would help to convey that "oneness", or people coming together to watch BBC One, that much more.

I actually quite liked the groups of people introducing BBC One programmes on Christmas Day so something along these lines wouldn't have been bad.

All we have, though, are these silly, limp, meaningless pieces of film.

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