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Markymark6,974 posts since 13 Dec 2004
Meridian (North) South Today
Saw a trailer for BBC1's The Capture last night at the cinema. Never seen a BBC ad at the cinema before, perhaps I don't go to the cinema enough!?

Exactly the same as the trailer that they show on TV, noticeably poor quality (sandwiched between two ads that sparkled in native 4k)

I wonder what process was used to get it from 1080 25p to 'digital cinema'?


It may be that the original trail was in 576i25. BBC Creative still make BBC One and Two trails in SD I believe, or did when I last bothered to look at one critically on an HD channel.


Umm. I saw the same trailer on TV on Monday, and TBH it looked pretty soft there too, though to be fair it was full of deliberate CCTV style impairments, (being a drama about CCTV impairments 😎)
dbl9,201 posts since 11 Jun 2004
London London
BBC Creative make their promos in HD (I don't think any broadcaster doesn't now) but it's exported to playout in SD (and then upscaled Rolling Eyes ).

UKTV have a similar set up, it's to do with a storage space issue on playout's side apparently.
denton1,049 posts since 4 Jan 2003
That rather bizarre downscaled / upscaled trail situation between BBC Creative and network channel playout has been resolved for around a couple of years now. Network trails are now delivered and played out in HD.

Local trails in NI have been produced and played out in HD on BBC ONE NI HD for almost 7 years.
1
noggin gave kudos
JetixFann450599 posts since 25 Mar 2013
STV Central Reporting Scotland
https://twitter.com/jamesmobbs/status/1171532567125692416?s=21 If this is any interest to you. Some rumours are (well, from people on a few Discord servers of mine) that this could be a new ident package... 🤔


As he says #titles, more likely a title sequence for a new programme.

Yeah, seems like it's got something to do with Lewis Capaldi...

Don't get most of your hopes up though, anything red and relating to BBC might not be what it seems.
Do you even read these?
1
what gave kudos
Wicko1,554 posts since 3 Dec 2003
Meridian (South) South Today
https://twitter.com/jamesmobbs/status/1171532567125692416?s=21 If this is any interest to you. Some rumours are (well, from people on a few Discord servers of mine) that this could be a new ident package... 🤔


As he says #titles, more likely a title sequence for a new programme.

Yeah, seems like it's got something to do with Lewis Capaldi...

Don't get most of your hopes up though, anything red and relating to BBC might not be what it seems.


Would that really warrant the "something exciting" comments?
If we only get one life, why does it take several attempts to get it right?