The BBC One idents have been shaping up to form Oneness for the last two decades. It all started with Lorraine Heggessey becoming controller of the BBC, bringing with her a hatred for the Balloon idents.
2000 - New 'Lifestyle' idents were created to include people performing everyday activities - with the balloon condemned to the background.
2002 - Rhythm & Movement idents were created, making people once again the main focus. And as the globe was no more, the main connection was people once again performing an everyday activity - dancing.
2006 - The Circle idents are bought into fruition. The circle aspect was supposedly meant as a symbolism of unity, with people and other animals and objects made to form the circle.
2017 - The Oneness campaign is conceived, again symbolising unity by having people pose for a photo whilst performing everyday activities. (Basically Oneness is a concoction of everything terrible about the idents of the last 20 years)
Last edited by natwel27 on 26 May 2019 9:46pm
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