Martin Parr's new exhibition at the National Portrait Gallery in London reinforces what inherently does not work about the 'Oneness' campaign - the disconnect between Parr's work as a stills photographer and television as a necessarily visually fluid medium.
This isn't to say photography can't work well on television - a case in point being the Casualty title sequence devised by Hello Charlie that ran between 2006-2012 and featured quite effective stop-motion photography.
"A change to the billed episode" for today's Pointless Celebrities. It's correct to Digiguide, which may have been updated. Just wondered if anyone had any insight as to why the change?
The oneness idents are basically like a photoshoot- people posing for a photo, then milling around afterwards. One of the reasons why it's so awkward.
I strongly suspect that always has been the general idea, and that we just missed the point somehow. Not suggesting it works particularly well, of course!