Maybe, I do have an interesting question for you all. In many countries (I live in the Netherlands) they have no 'announcing idents', which I find very unfortunate. They only have short idents of at most 3-6 seconds (VRT Belgium, NPO Netherlands, ARD / ZDF Germany, DR Denmark).
How would you like it if the BBC abolishes 'announcing idents'? Instead, you get a short ident.
I don't know if our style of TV presentation is unique to the UK but it's certainly a lot different compared to most countries, I imagine because of the influence that the BBC's existing style had on commercial television when it launched here, compared to if we had started with commercial TV only. It would be a great shame if it was lost, and I think it's the reason why we have TV Forum in the first place.
The increased use of programme sponsorships has rather done away with the ability for commercial channels to do extremely BBC influenced continuity, sadly. You don't really see idents fading into the programme on those channels now, like in this example:
I must admit, I do actually prefer the European style of presentation in a lot of ways. I realise that what I've just written is basically heresy on a site like this, but I stand by it all the same. I think it's a lot punchier and, to me at least, it often feels far less 'padded out' than UK-style pres; however, I suppose the flipside of that is that the way they do it in Europe can sometimes feel a little less personal.
I'm genuinely quite surprised that, to my knowledge at least, no channel here has tried adopting the European style of pres (apart from, perhaps, ABC1 way back when).
In any case, this post from 2012 just about sums it up far better than I could:
I've mentioned this before -- I find the current style of ident plus voiceover very jarring. The whole process of running the ident for a few seconds, then reducing the audio level to allow the announcer to speak, often raising it again afterwards only to crash it into the audio of the programme just does not work.
Idents should be self contained, if they are to be used at all. A quick sting, with the audio coming to an end before the ident is faded out, is far preferable.
I think that announcements should be confined to *before* the commercial break, or at very least before the ident into the programme starts. It should be a piece of continuity in its own right, not the now-conventional practice.
A live human being promoting a station is a very powerful tool. But in the typical British way, the concept has been compromised to the point where it generally no longer works.
Last edited by Woodpecker on 1 February 2019 4:38pm - 3 times in total