I actually think, the more I think about it, that this set is just an interim set before a proper refresh follows later in the year. Could we be celebrating the return of 2016's Christmas package come December just so we can enjoy a quality ident set again? I predict that a brand new pres package for both BBC1 and BBC2 will launch in October! Oneness is hopefully an experiment to take us to the Autumn.
MR
mr_vivian
Oh Dear. The Points Of View crew will have fun opening emails regarding this.
The trouble with the previous idents was that they cost the earth and therefore BBC One felt obilged to keep them.
However, we now have some cheap idents and although they aren't great they are acceptably disposable this time.
To me, I'd stab a guess that this is a temporary look...and it sounds like the swimmers ident will be replaced with a 6 nations ident in Feb. The swimmers is a "New Year" ident. Taking a dip in a cold ocean is tradition for some.
The new idents are very poor - but my gast would be flubbered if there is not a complete revamp in 2018.
Oh Dear. The Points Of View crew will have fun opening emails regarding this.
The trouble with the previous idents was that they cost the earth and therefore BBC One felt obilged to keep them.
However, we now have some cheap idents and although they aren't great they are acceptably disposable this time.
To me, I'd stab a guess that this is a temporary look...and it sounds like the swimmers ident will be replaced with a 6 nations ident in Feb. The swimmers is a "New Year" ident. Taking a dip in a cold ocean is tradition for some.
The new idents are very poor - but my gast would be flubbered if there is not a complete revamp in 2018.
They really should have filmed the bulk of the set before launching though! A variety of different ones today would have been received much better. Launching with two was rather odd. They had four Christmas idents to air throughout December and they were at least festive.
Oh Dear. The Points Of View crew will have fun opening emails regarding this.
The trouble with the previous idents was that they cost the earth and therefore BBC One felt obilged to keep them.
However, we now have some cheap idents and although they aren't great they are acceptably disposable this time.
To me, I'd stab a guess that this is a temporary look...and it sounds like the swimmers ident will be replaced with a 6 nations ident in Feb. The swimmers is a "New Year" ident. Taking a dip in a cold ocean is tradition for some.
The new idents are very poor - but my gast would be flubbered if there is not a complete revamp in 2018.
They really should have filmed the bulk of the set before launching though! A variety of different ones today would have been received much better. Launching with two was rather odd. They had four Christmas idents to air throughout December and they were at least festive.
Yep - Totally agree. Sick of looking at them already actually. I can't understand how they got the Christmas Day Idents so right and these two are so very plain and drab.
I have to agree with what been said almost unanimously in this thread so far ... BBC One's new "idents" are diabolically terrible. Whoever signed off this utterly mindless drivel as acceptable for broadcast on any TV channel, let alone the nation's premier TV channel, need to be handed their P45 and permanently banished from working in any part of the broadcasting industry ever again!
Everyone saying it's temporary...you know it won't be. You just know it.
And the more people hate them, you just know that the person that commissioned them will stick their heals in the mud and refuse to drop them.
"We're delighted that our new channel trailers have generated such a passionate response amongst the public.
"We take the opinions of our viewers extremely seriously and appreciate the increased levels of engagement our brand centrepieces have delivered, exemplifying our commitment to the inclusivity our mini films so powerfully embody."