BBC One-ness - and so it continues

Not quite always. The kids dressed as snowflakes from the Rhythm and Movement era were reused, as was the giant snowball from the Circles if I remember rightly.

True, although they haven't re-used a Christmas ident since 2007.

The one advantage of Oneness is it pretty much gives them free reign to do what they like as I'm sure it won't be in the Oneness style.

However I'd happily have a month of six Santa's staring gormlessly at the screen if it meant in the New Year we saw BBC1 get the facelift it deserves and it's presentation match the quality of what we now have on BBC2.

Well I'll re-phrase and say since 2007... and that's a really long time! 11 years!

Feels like hardly any time to me. But then I am in my 40s.

And even then the snowball was used alongside the new penguins ident. The only time a Christmas ident was reused on its own was 2003.

Some from the last few years have failed to hit the mark: 2011 dancing celebrities, 2012 curtain, 2013 wrapping paper, 2015 sprout boy.

I also wasn’t a huge fan of 2017. Trying to create a “John Lewis effect” just doesn’t have the same impact anymore because everyone does it. And the idents themselves were just poorly looped clips from the advert.

You're not alone, 2007 feels like a few blinks and I'm a few years under 30!

What if they re-use last years campaign but with a different song... Or even keep the same one?

We already know new stuff has been creates from the xmas thread.

Nothing formally confirmed on that thread from what I can see, just speculation.

That said, I agree with you- BBC One will almost certainly have made something new for Christmas.

I think considering last year's was very distinctive and the promo was seen as something of an 'event', it'd be like John Lewis re-running a previous Christmas advert if they used it again.

The kiddy snowflakes and the giant snowball which were repeated, were an extension of the channel's existing branding, so to an extent, they got away with it. If last year's idents were Oneness themed 'Ice-skaters, Solihull' or 'Panto actors, Saffron Walden' looking gormlessly at a wobbly camera, they could probably wheel them out again, rather like ITV do with theirs.

BIB- we were all expecting something along those lines last Christmas and were pleasantly surprised when we got The Supporting Act ones instead. I've a horrible feeling that this year's efforts may be more in keeping with the normal ones. I really do hope I get proved wrong!