Currently there's uproar as tonight's edition of Eastenders announced an alternative ending on the BBC One Snapchat page.
Well an hour on and there is still nothing posted... other than a dodgy image of the Pre-2006 BBC One logo and music from the now-finished Bauble ident.
It's causing outrage on Twitter... I think they need to re-hire their person running Snapchat.
My thoughts echo everyone else who has posted before me - bland, boring and don't represent the channel.
If there has only been a handful made I'm hoping they stop production and get pulled. Some sort of emergency meeting at the BBC when everyone is back on Wednesday.
Even Tony Hall must have wondered WTF was happening with those swimmers before Sherlock.
These, and in particular the beach 'swimmers', have an ITV1 2006 feel to them. Remember that horrendous ident (called Pride or something*) that was used far too often where you had the obese man pushing out his hairy stomach and the child running his tongue over a tooth? Well here we now have something far worse with a load of saggy bodies standing around and jiggling fat arses leading us in to the nation's leading TV news bulletins...
*It was actually two separate ones, Pride and Love
Come on even these Itv Idents are better then this lot, they wouldn't be so bad if they had been better shot, had something red in them and a catchy theme tune.
Not sure about either really. Though as a year long project it does make a bit more sense.
The big problem though is that sort of thing only works when the audience knows that. Years ago BBC London had the idea of exhibiting art in their newsroom behind their studio area - starting with a big wire hand. This was explained on the first day but for everyone else it just looked like an odd random object. It was a nice idea and the thing itself was nice, but it just didn't work
Come on even these Itv Idents are better then this lot, they wouldn't be so bad if they had been better shot, had something red in them and a catchy theme tune.
I didn't say they're weren't better. The point I was making was that people on here and elsewhere commented frequently they were sick of seeing that bloke's stomach and that child's tooth. They were off putting and cringe inducing. Now we have the BBC shoving Mavis and Bill's saggy body parts at us at every junction which is going to annoy very quickly.