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BBC Oneness - idents and presentation

"Watch this space" as BBC Creative respond to ident change request (December 2016)

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DA
davidhorman
I just don't get the logic in rushing these on to screen.


Who's to say they've been rushed? It's more likely to be a case of Emperor's New Clothes, isn't it?
LL
Larry the Loafer
For those who enjoy the musings of Applemask on YouTube, he's just uploaded his take on today's unveiling...

HA
harshy Founding member
Wow I am truely saddened our premier national broadcaster thinks these idents are great, it's not it's awful, absolutely awful, just like a previous poster has said I remember the fantastic idents from the mid 80s, 90s that got me hooked onto tv presentation, but this literally is filming an ident and slapping a logo onto it, I really do think we should start our own design company!
JJ
Juicy Joe Founding member
Even the BBC3 or BBC II! idents that lasted one month before it went online only - were better than these!!!!
CH
channelsurfer
Unpopular opinion...I have faith in this as a concept and like the idea. Granted, the first two idents we've seen are pretty dire, but I think there's a beauty in them being low-budget: hopefully, over the coming months and years, the BBC will be able to churn out more and more creating a huge range of hundreds of idents. Perhaps we'll even see regional idents, where viewers will be able to look out for friends, family, colleagues in the idents. Give the regions a bit of autonomy if these idents are so low budget!

Besides...I feel that in general the ident is a dying concept. In this era of Sky Guide, online TV and so on we don't need to be told what programme is on next because chances are, we already know. I wouldn't be surprised if when the BBC moves on from one-ness we got idents similar to TF1's idents which are little more than bumpers with a menu every once in a while. But that's my view on the idents, and I fear that I'm alone on this one!
HA
harshy Founding member
Unpopular opinion...I have faith in this as a concept and like the idea. Granted, the first two idents we've seen are pretty dire, but I think there's a beauty in them being low-budget: hopefully, over the coming months and years, the BBC will be able to churn out more and more creating a huge range of hundreds of idents. Perhaps we'll even see regional idents, where viewers will be able to look out for friends, family, colleagues in the idents. Give the regions a bit of autonomy if these idents are so low budget!

Besides...I feel that in general the ident is a dying concept. In this era of Sky Guide, online TV and so on we don't need to be told what programme is on next because chances are, we already know. I wouldn't be surprised if when the BBC moves on from one-ness we got idents similar to TF1's idents which are little more than bumpers with a menu every once in a while. But that's my view on the idents, and I fear that I'm alone on this one!

The annoying thing is there are great idents out there by made by uk companies but are not even shown in the uk Sad yeah s**t like this makes it to the uk airwaves.
:-(
A former member
We have a sting! its bland...


The annoying thing is there are great idents out there by made by uk companies but are not even shown in the uk Sad yeah s**t like this makes it to the uk airwaves.

Can you give some egs?
HA
harshy Founding member
We have a sting! its bland...


The annoying thing is there are great idents out there by made by uk companies but are not even shown in the uk Sad yeah s**t like this makes it to the uk airwaves.

Can you give some egs?

Here's one example from a London based company shown in India.



That's an ident, creativity to the max, where's the creativity in these idents, even with my limited skills I could produce these new oneness idents.
JA
Jake
Perhaps it'll just be a year long experiment.
TV
TVMan
Announcement over swimmer's ident at 8:30 " Throughout 2017 we will be celebrating the moments that unite us"
:-(
A former member
Jake posted:
Perhaps it'll just be a year long experiment.


Going what the CA just said, there a good chance that could be right. Maybe this is a plan? really crap idents and then BBC get the extra funds to go somewhere good and bingo the 21st Balloons type idents
BR
Brekkie
For comparison here is how we reacted to the 2006 revamp:
http://tvforum.uk/tvhome/bbc-one-rebrand-22400/

And in 2001 (didn't realise those idents launched the day The Big Breakfast ended):
http://tvforum.uk/tvhome/bbc-one-new-look-35891 (on air reaction from page 27)

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