BBC Oneness - idents and presentation

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They will be going back to the normal Oneness idents in January. The ones that they have recorded but have yet to air will be introduced in the New Year as well.

Is this official?

Yes, Parr said this on Points West earlier.

Bother.

It isn’t just the unreleased idents that will be finally shown in the New Year, new idents will be filmed next year.

At the end of the day, one thing is for certain - Oneness WILL be the de-facto BBC One ident package until the BBC’s Director of Content commissions an entirely new package, which may not happen for some time, with today’s news. I think we’re looking at a Rhythm and Movement situation here at this point.

It comes as no surprise to me that Oneness would be staying put. Quite a few posters on here were clearly hoping for its demise after Christmas, when actually there has never been any credible evidence that it was going anywhere- just assumptions and wishful thinking.

The Oneness idents have a temporary feel about them, so sad.

It also looks as if the whole year-long collaboration has been extended - with new idents being produced next year.

As much as I’m not a fan of the idents, they’ll probably last for a few years more. I’m looking more at a Rhythm and Movement/Balloon level lifespan, or slightly shorter.

Also equally telling - it also kills off the idea of re-using old idents completely - whatever replaces Oneness in a few years’ time possibly won’t be a continuation of the core BBC One branding from 2006, but a completely revamped and radically changed ident package.

Considering how the standards of their work are actually decent now (particularly with BBC One’s Christmas 2017 idents, and the Supporting Act), sticking with Oneness does allow BBC Creative to finally set themselves up for producing a much better ident package behind the scenes.

They do, yes.

But the idents, like all BBC ident packages before it, pay off after a few years. Oneness just happens to have a significantly lower budget, so anything goes...

Oneness paid off after a few days because it had a budget of £24.

Thank you for letting us no not happy it coming back thou