BBC Oneness - idents and presentation

Indeed. I see the boring "falling O" is back in some trails, which is a shame as the new swirl animation was one of the only elements generally liked.


There is absolutely zero understanding of the importance of upholding some form of branding consistency. Resources are being wasted and misallocated as a direct consequence and the channels look a mess.

So, it's November 6th. Can we be a little optimistic that when Christmas idents launch, OneNess will be a ghost of Christmas past? It seems odd that the last idents launched in September (or was it August) but nothing since. So, I think that's it! Over! Ride it out for 4 more weeks and then Christmas followed by that hoped new look - or circles? Either way, no more Oneness?

I suppose that it has been at least a week since this conversation has been had - it's about time to discuss it again.

If you ask me, they should've done the same route as the Christmas 2016 idents and had the public announce popular programmes.

Even if Oneness ends this year it doesn't mean the idents will. It's wishful thinking that these were for one year only.

What discussing BBC idents on a BBC idents thread? I thought November might have had something new to present, but thus far it hasn't. So it isn't unreasonable to speculate as to whether the concept has reached its conclusion.

Hopefully a new rebranding is underway but there is a small part of me that would like to see Oneness continue for a 2nd year just to see TV Forum's irrational New Year's Day meltdown.

Irrational meltdown? New Year is the best time of the year on TVF! It’s when we all come together over our shared disappointment of the latest BBC One rebrand. It’s the one time of the year we can all agree on something.

Unless BBC makes a good ident. (Waits for laughter)

I predict the "oneness" is just for this year and we will have Love 2018 in January with the circle idents returning around February.

I actually wouldn't mind if that happened at this point, anything to take away the awful taste of Oneness.

True!. But there's disappointment and there are these 279 pages which, as a fellow presentation anorak, often seem ridiculously ott to me.

I think we'll get the Christmas idents until New Year's Day morning after Breakfast when a rebrand will occur or the circles will return. No need for Love 2018 if the circles are being brought back.