RE
They weren't bad in retrospect, but from looking at them recently and looking back at the first time I watched them, I felt that it didn't accomplish much in its aim, of course. However, I'm struggling to completely make a full judgment on my thoughts, as the original 2006 set was one that I didn't see much (thanks to the qualms of multichannel TV).
The emotions theme seems to have been conveyed more successfully with the 2013 rebrand (and incidentally, more visually appealing).
I loved the ITV1 emotions idents. There, I said it.
They weren't bad in retrospect, but from looking at them recently and looking back at the first time I watched them, I felt that it didn't accomplish much in its aim, of course. However, I'm struggling to completely make a full judgment on my thoughts, as the original 2006 set was one that I didn't see much (thanks to the qualms of multichannel TV).
The emotions theme seems to have been conveyed more successfully with the 2013 rebrand (and incidentally, more visually appealing).
FA
Ultimately it comes down to cutting costs. All broadcasters seem to be trying to save money, whether that be cheaper branding solutions or closing studio centres, like many businesses they're trying to maximise their profits in an ever growing, competitive market of TV networks.
What happened to the creativity of idents like the BBC One globe, or the ITV hearts? Presentation and idents have changed, and not for the better.
Ultimately it comes down to cutting costs. All broadcasters seem to be trying to save money, whether that be cheaper branding solutions or closing studio centres, like many businesses they're trying to maximise their profits in an ever growing, competitive market of TV networks.
LL
Ultimately it comes down to cutting costs. All broadcasters seem to be trying to save money, whether that be cheaper branding solutions or closing studio centres, like many businesses they're trying to maximise their profits in an ever growing, competitive market of TV networks.
To be honest, they could save a heap of money by getting somebody who knows their way around after effects. Then you'd only need to pay hundreds of thousands of pounds for somebody to justify it in a patronising wordy press release.
What happened to the creativity of idents like the BBC One globe, or the ITV hearts? Presentation and idents have changed, and not for the better.
Ultimately it comes down to cutting costs. All broadcasters seem to be trying to save money, whether that be cheaper branding solutions or closing studio centres, like many businesses they're trying to maximise their profits in an ever growing, competitive market of TV networks.
To be honest, they could save a heap of money by getting somebody who knows their way around after effects. Then you'd only need to pay hundreds of thousands of pounds for somebody to justify it in a patronising wordy press release.
DB
To be honest, they could save a heap of money by getting somebody who knows their way around after effects. Then you'd only need to pay hundreds of thousands of pounds for somebody to justify it in a patronising wordy press release.
Indeed, the OSP refresh for Food Network UK/EMEA was done in house by the Senior Graphics Designer:
https://theident.gallery/foodnetwork-2016.php
There really isn't much excuses other than time/priorities.
To be honest, they could save a heap of money by getting somebody who knows their way around after effects. Then you'd only need to pay hundreds of thousands of pounds for somebody to justify it in a patronising wordy press release.
Indeed, the OSP refresh for Food Network UK/EMEA was done in house by the Senior Graphics Designer:
https://theident.gallery/foodnetwork-2016.php
There really isn't much excuses other than time/priorities.
Last edited by dbl on 3 May 2017 10:16am - 2 times in total
SP
Ultimately it comes down to cutting costs. All broadcasters seem to be trying to save money, whether that be cheaper branding solutions or closing studio centres, like many businesses they're trying to maximise their profits in an ever growing, competitive market of TV networks.
And yet the BBC can find money to spend on imaginative, creative, decent presentation for special programming strands, hardly ever seen on screen, like this...
Meanwhile their main presentation packages are pitiful.
What happened to the creativity of idents like the BBC One globe, or the ITV hearts? Presentation and idents have changed, and not for the better.
Ultimately it comes down to cutting costs. All broadcasters seem to be trying to save money, whether that be cheaper branding solutions or closing studio centres, like many businesses they're trying to maximise their profits in an ever growing, competitive market of TV networks.
And yet the BBC can find money to spend on imaginative, creative, decent presentation for special programming strands, hardly ever seen on screen, like this...
Meanwhile their main presentation packages are pitiful.
MM
I wouldn't get too hung up about that. The sequence is still infinitely better than what we're having to put up with on BBC One and BBC Two, generally, at the moment.
I was looking at some early 1990s pres clips on YouTube yesterday and seeing 1991 clips featuring the likes of 'Silk', it really hit me how utterly pathetic it is that this ident is still in use on the channel today. There's no excuse for this. "Pitiful" indeed.
Hmm, I like that but it does seem a bit too similar to quick-cuts seen on ITV2 and GOLD.
I wouldn't get too hung up about that. The sequence is still infinitely better than what we're having to put up with on BBC One and BBC Two, generally, at the moment.
I was looking at some early 1990s pres clips on YouTube yesterday and seeing 1991 clips featuring the likes of 'Silk', it really hit me how utterly pathetic it is that this ident is still in use on the channel today. There's no excuse for this. "Pitiful" indeed.
MD
Ultimately it comes down to cutting costs. All broadcasters seem to be trying to save money, whether that be cheaper branding solutions or closing studio centres, like many businesses they're trying to maximise their profits in an ever growing, competitive market of TV networks.
And yet the BBC can find money to spend on imaginative, creative, decent presentation for special programming strands, hardly ever seen on screen, like this...
https://www.youtube.com/watch?v=ur2fh0KpF7M
Meanwhile their main presentation packages are pitiful.
I would have thought that that promotion would have been done as part of the programme's budget, rather then from the channel's annual budget.
What happened to the creativity of idents like the BBC One globe, or the ITV hearts? Presentation and idents have changed, and not for the better.
Ultimately it comes down to cutting costs. All broadcasters seem to be trying to save money, whether that be cheaper branding solutions or closing studio centres, like many businesses they're trying to maximise their profits in an ever growing, competitive market of TV networks.
And yet the BBC can find money to spend on imaginative, creative, decent presentation for special programming strands, hardly ever seen on screen, like this...
https://www.youtube.com/watch?v=ur2fh0KpF7M
Meanwhile their main presentation packages are pitiful.
I would have thought that that promotion would have been done as part of the programme's budget, rather then from the channel's annual budget.
:-(
A former member
There are correct.