I still can't see what having shaky camerawork adds. It's not as if it's fly-on-the-wall documentary footage, or POV footage of someone a little out of breath. Some thought (not too much) has gone into various aspects, such as lighting, soundtrack etc, but then it's taken by someone who appears to be unsteady on his feet.
Birdwatchers and skaters are a marginal improvement on what we've seen - with an emphasis on marginal. This still qualifies as one of the worst re-branding exercises I've seen in televisual terms, though.
And prefacing the news with images of gawping swimmers and smiling bird-watchers feels so, so wrong. How does anyone at the BBC not see this? Do they watch their own output?
We've got it wrong about the original press release, I'm sure: Martin Parr is spending 2017 shooting these ridiculous non-event "idents" (they're not even worthy of being called that) only for them to be used day in, day out over the next ten years, I'm sure.
Birdwatchers at least is more tolerable than seeing the tonally wrong swimmers into the news.
As for longevity - can't see these lasting beyond this year. The circles lasted ten years, thanks to its popularity with the audience, and its survival was also ensured by DQF and Charter Renewal. The current set, on the other hand, was overwhelmingly poorly received.