It was definitely on this last week. I didn't see it as I was in a different room but I could hear the atrocious zoomba "music" playing just before an EastEnders episode started.
Birdwatchers and skaters are a marginal improvement on what we've seen - with an emphasis on marginal. This still qualifies as one of the worst re-branding exercises I've seen in televisual terms, though.
And prefacing the news with images of gawping swimmers and smiling bird-watchers feels so, so wrong. How does anyone at the BBC not see this? Do they watch their own output?
We've got it wrong about the original press release, I'm sure: Martin Parr is spending 2017 shooting these ridiculous non-event "idents" (they're not even worthy of being called that) only for them to be used day in, day out over the next ten years, I'm sure.
Yep. Nothing to get excited about. Still a complete misjudgement on the BBC's part from my point of view. Although fractionally less offensive than going into the news staring at man boobs.
I often wonder whether the news readers' bemused expressions when they first appear on screen is because they've just seen the ident that's introduced them.
