RW
That's what I'm getting at - hence the "as we know it". I'd hate to see us going down the American route of what are effectively short, unimpressive stings. There's a happy medium to be had here. Channel 4's durations are excessive. 5 to 10 second globe junctions were pretty common in the 70s, 80s and 90s. The introduction of elaborate soundtracks and visual build-ups has increased the duration of channel idents. Back to basics - but with something visually impressive - is what's needed here.
This is what I didn't like about the original versions of the BBC One circles - they took around ten seconds to get to the point, which was far too long. When the build-up was cut down drastically, it made the idents feel so much more snappy, and somehow more traditional.
Robert Williams
Founding member
Judging by Netflix, no. But I suspect long-winded idents become much shorter, you really don't need 30 seconds just to push some station imaging (a very British way of doing things), 5 seconds is more than enough, it's the concept.
That's what I'm getting at - hence the "as we know it". I'd hate to see us going down the American route of what are effectively short, unimpressive stings. There's a happy medium to be had here. Channel 4's durations are excessive. 5 to 10 second globe junctions were pretty common in the 70s, 80s and 90s. The introduction of elaborate soundtracks and visual build-ups has increased the duration of channel idents. Back to basics - but with something visually impressive - is what's needed here.
This is what I didn't like about the original versions of the BBC One circles - they took around ten seconds to get to the point, which was far too long. When the build-up was cut down drastically, it made the idents feel so much more snappy, and somehow more traditional.