Well these new idents make ITV's, C4's and C5's look incredible.
What on earth were BBC thinking? It looks like next to no effort went into creating these. At least with the Christmas Day idents with members of the public introducing shows, it looked like a bit of thought went into them.
Do we know if these new idents are for good, or are they like the 'Love...' idents and just for the start of the year?
I should have realised that a feature on Points of View or a mention in the Radio Times was the death knell for the package.
This is from the primary channel of our national broadcaster? They should be the ones raising the bar, setting the standard for quality presentation on television. If ITV's idents are Primark then BBC One's are Poundland.
I can't believe these made it to air or that they're anything other than the idents we get just for January. There is nothing to them - no theme, soundtrack or creativity at all. Look at the Salsa ident from the Rhythm era - red theme background, music, camera movement and everyone in time. Yes, it was rubbish but compared to thIs fitness one positively brilliant!
It was a shame the Circles weren't allowed a proper send off with a little montage - or one more showing of some of the discarded idents. And I guess the Obit ident is those swimmers, unless they're going to play it safe and have a reworked endboard as an alternative.
The
only
saving grace is that the overall presentation (logo, trails etc.) hasn't completely changed so the standard idents could very easily be brought back at any point. Let's hope so.
Well these new idents make ITV's, C4's and C5's look incredible.
What on earth were BBC thinking? It looks like next to no effort went into creating these. At least with the Christmas Day idents with members of the public introducing shows, it looked like a bit of thought went into them.
Do we know if these new idents are for good, or are they like the 'Love...' idents and just for the start of the year?
The article suggests we're in for the long haul with these - Parr goes on about specific idents to introduce rugby and Wimbledon.
Seriously shameful, shameful presentation. Heads should roll for this.