I mentioned the idents to a customer at work and the customer said that they hadn't actually noticed them even though they watched many BBC1 shows. They also said "Well, anything is better than those annoying hippos!"
I'm interesting in knowing how did BBC One's brand identity come up during a conversation with your customer.
One of my customers is obsessed with EastEnders! I have served them in my shop since 2001. As it's a community shop, I get to speak to lots of regulars and know most of them by name and such like. Some like to talk to me about politics, some just like to chat about anything that is in their head that particular day. But this particular customer chats to me about TV and we discussed Sherlock, Let It Shine and of course, EastEnders. It was during the conversation that I said "What do you think about BBC1's new look then?" I deliberately avoided the word "ident" because people usually say "What's that?". But when I asked they answered "What new look? What do you mean?" Then I explained about the idents and they said "Oh, I see! I didn't notice. But I must admit, they must be better than them hippos as they were getting on my nerves!"
If we only get one life, why does it take several attempts to get it right?