BBC Oneness - idents and presentation

Too much movement as well! And Gomez looks too happy.

And too much action.

Don't they say the secret of a good photo is actually capturing a moment in action. These are just idents based around people taking bad photos.

As for the rest of the unfilmed idents - there's a chance that BBC Creative can improve with post processing editing and better camera work - but I'm fearing that it's more likely that they'll keep doing the same drab technique of producing 'oneness idents' with a total lack of quality control, and a touch of derision from viewers, pres fans, and those in the broadcasting industry.

Derision?

We now have 100 page with 10 days, so that been 10 page a day of hate.

I work for a major UK-based international airline. They have a very strong brand image that they have successfully nurtured and developed over many years so that, over time, it has built-up significant equity. Their brand components are enshrined in a 'brand guidelines' document, which is the bible of how the brand is to be manifested. It contains the logo, corporate font and sub-fonts, colour pallets, written and spoken 'tone of voice' guidelines and detailed instructions of how all of these MUST be used in relation to each other. No deviation from the brand standards is permitted - marketing, airports, aircraft etc must all follow the same strictly unified guidelines. I repeat, they are an AIRLINE - it's their job to fly people safely from A to B. Nevertheless they clearly see the commercial and reputational benefit of taking pride in building a strong and consistent brand proposition. If they (and thousands of other reputable corporations) can do it, why can't an internationally renowned broadcaster, whose whole being and output is solely dedicated to the visual (and audible) mediums?

The airline equivalent of what the BBC have done to their presentation would be: to get on an aircraft with one logo on one side and another (previous) logo on the other, each placed in different positions along the fuselage; then be served by a random set of unsmiling crew all in different uniforms; and none of it bear any resemblance to the brand you saw in the airport. Can you imagine what you'd think of that airline as you're sitting waiting to take off? Professional? Pay attention to the little details? Proud of their image? Safe & secure? No!!

Yep - did mean about people being underwhelmed by the ident set.

Is his left shoulder on fire?

Disgusting that BBC One are showing the swimmers ident for a serious programme about loan sharks. Surely the Capes ident would have been more appropriate?

The thing is, the BBC did do that 20 years ago. After three years, it all fell apart.

http://ichef.bbci.co.uk/images/ic/640x360/p0496c1t.jpg

Nice to see this has hit 100 pages!!

The Radio Times shows a photograph of Parr on a stepladder from behind capturing the exercise class, a different photo than we have seen before.

The viewer that has written in praises the idents and finds them intriguing and asks where the idea came from...