I'm keeping my expectations in check, in case it's going to be great or poor.
As for Oneness - however tacky it may feel, it's suiting itself as a decent slogan for BBC ONE.
While the circles proved to be a good pres package - it aged to bits. If they're really going, I'll miss seeing the hippos going round in circles and the cape idents' lovely soundtrack (2009 version). It's proven to signify itself as a strong brand for ONE.
I'd also love for BBC TWO to have a pres package that looks up to the excellent 90s idents, but envisions it in a modern take, with a balance of wit and seriousness (aka what the last two pres packages had too much of one of them).
'How dare they put that on against us! How dare they do that! Kill Yentob!' - Martyn Lewis