New Look for Animal Planet

Animal Planet has revealed its new look.

https://www.underconsideration.com/brandnew/archives/new_logo_for_animal_planet_by_chermayeff_geismar_haviv.php

I'm not convinced. What do you think?

I like the nod to the channel's first, Discovery Animal Planet, logo. It's a tad bland though.

It is a bit bland, isn't it? Discovery's channels used to have similar and recognisable logos, now they look totally different and odd for the sake of it. Can't say I'm a fan.

Looks a bit like a logo for a local zoo.

Unlike the elephant, I'm not 'leaping with joy', but I'll defer judgement until I've seen how it looks/behaves on screen.

Why is it blue instead of green? Animal Planet has always used green branding.

Speaking of Animal Planet, Discovery's (ex-Scripps) Travel Channel has a new logo as well.


https://www.underconsideration.com/brandnew/archives/new_logo_for_travel_channel.php



Errr yeah.

From the marketing wankers who brought you "Mk the Wk" on BBC Two...

Perfect Curve?

In the US only so far, and it has shifted its programming to focus on "the paranormal, the unsolved, the creepy and terrifying"... oh hell.

Another US channel, Oxygen, recently changed format to crime/paranormal shows, so it appears they’re keen to copy their success.

That doesn't sound like travel at all - should've changed the name completely.