New ITV4 Logo Revealed

http://itv4.itv.com/itv4/

Looks good.

http://itv4.itv.com/itv4/images/microsite/bg_top.gif

Certainly gives us an idea of ITV 1 2 and 3.

I really like it. This is obviously the first in many future rebrands to move away from the current ITV look, which IMO is utterly ghastly!

It's already being discussed in 2 other threads

Yes and bringing them off topic

Well if that is the new ITV4 logo, well I suppose the other ITV channels will change their font to match in with this one?

The font isn't that much different to the current one in use...

I reckon the area behind the '4' is transparent, sort of a la Channel 4?

Anyone care to guess the colors for ITV's 1, 2 & 3?

I reckon

1 = Blue
2 = Purple
3 = Red
4 = Green

But now its the wait for the logos for 1,2,3 & News

I suspect they will just have diffrent colours from 4's Green colour
And News will take the same colour as |ITV| 1)

lol I reckon it is the new logo and of course the others will follow suite.

I wonder what this will mean for ITV News.

I know this is crap and it took me a minute but it's just a quick idea if Scottish TV took the look...

http://img.photobucket.com/albums/v517/Antz_UK/Others/ScottishTVMock.jpg

Maybe?

Probably or maybe it'll rebrand ITV Scotland. In fact, god knows what they'll do with the regions, or indeed the News itself!

Na, I don't think that'll be for a while. SMG will want as less as ITV branding as possibly probably.

Well I have to say that I bloody love that logo, and it's gonna be good for the other channels.