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New ITV1 Logos

(September 2001)

SH
Steve Hyden
There was talk of new genric Itv1 logos being made. Any news when they will go on air?
SU
StandUpAndBeSeated
As far as I know, it was only after ONdigital became ITV Digital that the decision to rename ITV as ITV1 was taken.

Therefore it was a rushed-job to make the on-screen changes - hence why it's just the existing idents except with an ITV1 logo tacked underneath, instead of an ITV logo.

I would imagine that, allowing time for a proper new look to be sucessfully designed, any such new look will not materialise until much later in the autumn - maybe not until November.

We don't want a hastily-designed logo now do we? Remember Tyne Tees' ill-fated 'Channel 3 North East' logo? Allegedly designed in one afternoon - and look how awful it was!

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