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New ITV1 Idents

From Monday September 1st (August 2003)

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RO
rob Founding member
Just seen the new NEXT thing on the end of YBF! It's revolting. It's the four squares which make the ITV1 logo and that stretches out to reveal the next programme.

It's crap, let me tell you that for a start.
EH
Ed Hammond
Yes, I agree, I thought they would do something a bit more with the next slides, especially given that they have started using them more over the last couple of months. I'm disappointed.

The promo for the new look is on constantly overnight! They seem to show it in almost every junction, and in plenty of breaks as well, considering that now ITV1 doesn't seem to have adverts (apart from PIFs) between about half-midnight and GMTV.
AN
Andrew Founding member
I believe rob was talking about the on screen next, rather than the next slides
FA
fanoftv
At the end of the Guiliani film, they advertised a DVD on sale, but cut the credits into the rectangle and used the ECP, except the credits weren't created for the rectangle and so cut off the sides of the credits. I was about to say that this is unusual, though itv1 have been making mistakes like this a lot of late.
TE
tesandco Founding member
Quote:
Speaking of which, there was a wierd thing on Wednesday (I think, may have been Thursday), I was flicking through the channels when I came across ITV1, with an Granada purpole endcap up with ano over the top (just the end of it). It then switched to a bizzare version of the ECP, full screen. Where the credits usually sre was a blank version of the bity with the menu on and the 4 boxes underneath, the menu was in the usual place and also had the four boxes underneath, so eight boxes in total. This was acompnied by an anouncement over the top telling us whats comming up. Just wounder why they didn't use a next slide or whatever, it did look wierd.


Was this not after a regional programme. I know Leeds puts up a funny looking bodged fullscreen version of the ECP after the 7.30pm Thursday regional programmes. It looked bad enough prior to the refresh, but it now looks even worse, with 8 boxes like you say. I agree though, why can't they just use a normal next slide or (heaven forbid) not have a 'next' ad at all after that one programme! Surprised
HA
harshy Founding member
Well the new celeb idents are just as sh*t as the previous lot, and the new generic animated ident is a bit weird to watch, but the end result is good, I personally prefered the previous version.
AN
Andrew Founding member
Border Scotland are using the new Graphic ident this afternoon.

The announcement "Serving the whole of our region, You're watching Border on ITV1" has been rerecorded by the ex-BBC women. Why it needed rerecording I'm not sure!
SE
Square Eyes Founding member
You have to love that Dante's Peak trailer doing the rounds on ITV1 at the moment, done in the style of a hovis advert. Fab !
AN
Andrew Founding member
I wonder why they are showing Cat Deeley's ident so frequently, its not as if she's presenting anything special, only CD:UK as normal
SE
Square Eyes Founding member
Andrew posted:
I wonder why they are showing Cat Deeley's ident so frequently, its not as if she's presenting anything special, only CD:UK as normal

Yes, odd since she is presenting a so called "high-profile" programme on the other side up against Pop Idol !!!

Obviously ITV don't consider this as a threat at all.
WH
Whataday Founding member
There's someone on MHP Chat who has told me that the sets used for the idents are now firewood, as they won't be used again.
AJ
A.J.A.
Andrew posted:
Border Scotland are using the new Graphic ident this afternoon.

The announcement "Serving the whole of our region, You're watching Border on ITV1" has been rerecorded by the ex-BBC women. Why it needed rerecording I'm not sure!


A very silly anno if ever there was one. At that moment in time, Border was only serving southern Scotland with their own regional programming. Rolling Eyes

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