New ITV1 Idents

Nope! No ident.

God. They really dont want us to see the new idents do they! Maybe 11:30 then!

Don't tempt fate like that

I like what i've seen so far.

ITV1 Ident Yellow Squares

Right click... you know how by now.

How refreshing it is to see a good new ident. I can't even remember the last time this happened?

There's never no ident at that junction.

I like the way the trailers, breakbumper, programme slides and the ident we've seen so far actually look like the same family. The previous look looked like it was designed by two different groups, which of course it was!

Last Year, ITV wanted us to see the idents, every news update, every little programme. Today, there has been only 1 ident, 1 promo. Last Year at this time there would've been 1 promo and about 4 idents by now.

Well it is only supposed to be a small refresh - I like the way this has slipped in like a natural progression.

Then the ident must've been at the 12 noon junction (That was when This morning was until 12:30 and they had a quick news summary then.)

Everything is coming together wonderfully.

There always used to be an ident at 11:02 back into this morning it was usually a drama one with no announcer and then came this morning, though this was pre summer, as thinking about it the ident went into the sponsership.

I wonder whether ITVi will make an appearance today?

Is there an appearance of an ident or is it Loose Women guiding you to their show?