New ITV1 Ident

Sorry if this has already been mentioned, but was that a new ident (which hasnt been shown before) at 7pm? It was really modern music, with kids on a water slide, ending with Pigs in mud.

No! It's just rarely played.

Nope, one of the original ones though not used that often...
http://thetvroom.com/old/p-itv-1-net-2006-b.shtml

It is not an old ident; it's part of the original set (which you won't be seeing for much longer).

TV ARK

Oopsy! Thanks for the info!

That's a bit lively for an ident in the morning isn't it? I have never really understood the ITV idents, but my favourite bit is when the bloke gets a bit of paper in his face.. what's that all about!?

It's not exactly a difficult mistake to make; ITV seem to love looping about two of the idents over and over again during peaktime and rarely use the others.

The idents are dead random. I only like one of them, and thats because of the soundtrack to it, which is the one with the kid taking breakfast up, and the motorbike. Laaa laa laa laaaa la laa laaaaaaaaa. The rest are crap, and utterly random.

I don't know about you guys but that ident is the worst of the lot in my opinion, really gets on my nerves.

Have to agree about it being the worst. I prefer Channel 4's myself. Unlike back in ye olde days when each region had their own individual ident. The big 'W' as I remember it, that was far better than what they have now, it's like they are trying to do too much.

The pigs part was awful, what are pigs in mud supposed to represent, it terms of a genre of television? the cinema ident links with drama etc. Also, just on visuals, the pig part looks a bit unpleasant.