Yep, I noticed that as well - they seem have another one appearing here and there as well, it features what looked like two tall skyscrapers at either end of the screen. Reminiscent of Sky One...
I think these breakbumpers are brilliant compared to the standard ribbons. These breakbumpers need to be made into idents as well, therefore bring ITV1 a bit more up to date.
ITV seem to be stuck in a rut, if you know what I mean. The current ITV1 idents were nice to begin with, now they just seem to repeat on you something awful. ITV1 needs a wide variety of idents, perhaps one batch on one day, another batch the next day, etc.