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New ITV Promo style?

(January 2014)

WH
Whataday Founding member Wales Wales Today
Just saw this promo and it appears to be in a new style, with the logo and programme details over the top of the footage. Is this new?

AW
Andrew Wood Founding member Central (West) Midlands Today
Certainly not seen it before - not even on the BOAF I saw earlier, but it looks good.
DB
dbl London London
Definitely 'new'.
ID
Identity Wales Wales Today
That looks good
WH
Whataday Founding member Wales Wales Today
I think the text needs to be on a bit longer though, especially in this example as it gets lost on the background.
WH
Whataday Founding member Wales Wales Today
Another version:

VM
VMPhil Granada North West Today
The usual style is currently going out on TV, so this may just be for YouTube adverts so the information is shown before the user skips the ad.

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