New ITV programmes and sponsors for 2021

Gordon Gino and Fred's Road Trip recommissioned for two more years. There's also a series in the can already, so this takes them to 2023.
https://www.itv.com/presscentre/press-releases/itv-announces-three-years-adventures-gordon-gino-and-fred

New show announced, The Real Games, hosted by Holly Willoughby and Freddie Flintoff.
https://www.itv.com/presscentre/press-releases/itv-bring-real-games-viewers-2021

New sponsors announced for several shows - Britain's Got Talent is sponsored by McVitie's.
https://www.itv.com/presscentre/press-releases/britains-got-talent-welcomes-mcvities-new-series-sponsor-2021
Coronation Street will be sponsored by Argos.
https://www.itv.com/presscentre/press-releases/coronation-street-announces-historic-argos-sponsorship
And The Masked Singer, The Voice, and Saturday Night Takeaway are sponsored by the National Lottery.
https://www.itv.com/presscentre/press-releases/national-lottery-operator-camelot-announces-partnership-itv-sponsor-flagship-saturday

Reading the press release this seems to be a revival of the old Channel 4 series ‘The Games’, if I’m right, I’m very excited.

Judging from the production company, I think it might be. I assume it'll be stripped rather than weekly,

Seems a long series for Gordon, Gino and Fred- thought they were usually three or four parters.

Interesting the lottery didn't snap up the BGT deal as well. They could integrate the game Stephen Mulhern used to do in the ads within Saturday Night Takeaway I suppose, though in reality COVID will prevent it.

I think you’re right:

Yes. It was announced at the beginning of this year as it was due to air around the Olympics this year.

The Gordon, Gino & Fred order is a pretty solid commitment. They’ve only made 4 part series so far, with next years being 6 I believe. Top Gear vibes with them messing around though, the ‘road trip’ is almost a by product of the entertainment.

Also interesting sponsorship deals. In the current climate, it’s great to see ITV securing new different sponsors for their biggest shows.

Yes, some very interesting choices for the sponsors. Good thinking to have a Saturday night bumper-sponsor and effectively killing 2 birds with 1 stone.

But what will happen, is you'll get the Thunderball, and Lotto draw results as the sponsor break bumpers during The Masked Singer, as it''l be airing at the same time as the draws.
The other bumpers - I'll guess, will be singers with massive lotto balls on their heads whilst singing.

Still, no surprise Royal Caribbean Cruises didn't renew to sponsor series 2 - because we all know how great sponsoring series 1 went, with all the extra cruise holidays around Europe and the Med went this summ...

oh, wait a minute.

Not sure what overseas sales are like but I imagine they’re looking for something similar to what Top Gear did (and Ramsey has the international profile to help).

All Star Musicals, which previously aired two one off specials, is to return as a series.

https://tellymix.co.uk/reality-tv/507708-all-star-musicals-set-to-return-for-full-series-on-itv-in-place-of-the-x-factor.html

Are they sure it's in place of X-Factor? I thought Starstruck (Stars in their Eyes with judges) was getting that slot?