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New idents for BBC Prime?

(September 2001)

This site closed in March 2021 and is now a read-only archive
DA
dann Founding member
I've noticed through the TV Room site, that BBC Canada has launched with similar (if not the same) idents from BBC America.
Who saw them know that they are quite more 'stylish' and modern and give an even more british feel to the channel unlike the BBC Prime idents.
My questions is: since BBC America revamped its idents (and Canada adopted them), will BBC Prime follow the example?
To tell the truth, when they first appeared in last December I thought they were the Xmas ones...
Ciao
Dann
AN
andyrew Founding member
AFAIK there are currently no plans to rebrand Prime. I would guess that it maybe a year or two before a rebrand is considered.
BB
BBCPrime
I wish! I wish! I wish! Though, alas - Definetly not. A BBC Prime rebrand is out of the question, however rubbish the current look may be...they've only just changed it. Andyrew's right...give it at least a year and a half...

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