There will be no impact on jobs as a result of the launch of a new, unified identity.
Baloney. SMG have decided they need just one announcer so they will all be getting the boot, even Brian Ford. And Scotland Today is losing several reporters in a clearout.
There will be no impact on jobs as a result of the launch of a new, unified identity.
Baloney. SMG have decided they need just one announcer so they will all be getting the boot, even Brian Ford. And Scotland Today is losing several reporters in a clearout.
But those job losses would have happened irrespective of whether or not the "unified identity" was introduced.
It's a good idea, but it's just sad and suprising to hear Grampian TV will go.
My username will now be part of Scottish history. Oh well. I actually think this will be a good idea. If they've only got a tiny budget for branding then best to use it on one rather than two. Grampian (the region I grew up in) always frustrated me anyway as the name was totally geographically inaccurate.
Interesting to see what they come up with. I'm guessing unfied announcing for the two regions now, so will the 6pm junction be "time for your local news"?
Very very sad, definately the end of an era. It was basically inevitable, Grampian lost Aberdeen based playout and transmission, all but news as regional programming, this is just the next step. If it wasn't going to be ITV (ie a buyout by ITV plc) it would be STV.
But to most people in the north of Scotland it just looks like the further "Glasbolisation" of the Scottish media scene. And will further distance ITV from it regional roots.
High time. STV is a much better name and everyone has called it that for ages. But why not go the whole hog and merge fully, operating everything centrally. There would be so many cost efficiencies that could be put back into production, especially important for winning 'hearts and minds' in the defunct Grampian region.
Also, forum members have just got to understand that TV can only succeed in a multi-channel environment by having lean and mean central and human resources, employing high end technologies and shared facilities to mitigate costs. My one and only caveat is that production and creative budgets have to be enhanced and I'm not sure that, under SMG's stewardship, this has or will happen.
Finally, let's hope that somewhere, somehow, the new STV owns and operates a major studio (like Studio 'A' at Cowcaddens) that enables them to handle the production of large-scale TV commissions.
But to most people in the north of Scotland it just looks like the further "Glasbolisation" of the Scottish media scene. And will further distance ITV from it regional roots.
Also, forum members have just got to understand that TV can only succeed in a multi-channel environment by having lean and mean central and human resources, employing high end technologies and shared facilities to mitigate costs. My one and only caveat is that production and creative budgets have to be enhanced and I'm not sure that, under SMG's stewardship, this has or will happen.
Thank you Charles Allen.
You seem to be forgetting that for those in the Highlands, Grampian is "their station" and as a regional broadcaster isn't fulfulling its obligations if its operation is centralised. They have already lost autonomy of local scheduling, programme making and transmission.
By centralising and unifying resources, TV just disconnects with its audience.
I really didn't see that one coming. And well done to the OP for underselling the topic. I'd have been tempted to call it 'Grampian dead' to get attention . .
Indeed. I can't recall this calm reaction when it was announced that the English regions was being rebranded as a uniform ITV1!
