KU
https://www.lexology.com/library/detail.aspx?g=428a9c7e-7ea1-4705-b9af-56240aff3fe0
A complete revolution in terms of advertising
No more "a maximum of 12 minutes of advertising per hour".
But , just an average of 12 minutes of adverts in two blocks (20% as before), between 6am to 6pm (144 minutes), 6pm to midnight (72 minutes), with no more "maximum per hour" anymore
This means that, especially in prime time, you can get things like 16 minutes of adverts per hour between 9pm and 10pm (less than 12 minutes of course), while quietly diminishing this between 6pm and 7pm
Will similar laws be adopted in a Brexit Britain?
A complete revolution in terms of advertising
No more "a maximum of 12 minutes of advertising per hour".
But , just an average of 12 minutes of adverts in two blocks (20% as before), between 6am to 6pm (144 minutes), 6pm to midnight (72 minutes), with no more "maximum per hour" anymore
This means that, especially in prime time, you can get things like 16 minutes of adverts per hour between 9pm and 10pm (less than 12 minutes of course), while quietly diminishing this between 6pm and 7pm
Will similar laws be adopted in a Brexit Britain?