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New Discovery Science logo

Without a globe or Discovery logo... (March 2008)

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JR
jrothwell97
Discovery Science has relaunched. Unsure how to describe its new logo: it sort of looks like an element in the periodic table called 'Sc' and with 'discovery / Science' in Futura next to it. It's pleasantly simple, BUT...

there is no Discovery logo. Considering that it only relaunched a few months ago to replace that years-old ident, I'm surprised. If it is a new brand to be rolled out across the whole network, it's surprising it's come here first.

The website has relaunched too.
AG
AxG
The US Animal Planet adopted a new logo some weeks ago also without the globe.
ST
Stuart
jrothwell97 posted:
Discovery Science has relaunched.

Nice new break-bumper. Shame the Discovery channels haven't gone widescreen like the Nat/Geo ones did a couple of years ago now.

http://www.rp-network.com/tvforum/uploads/ds_copy1.jpg

and an ident.....

http://vid273.photobucket.com/albums/jj219/StuartPlymouth/DiscScience2008-2.flv
SO
southwestman
I wonder why they didn't adopt the American name of The Science Channel... It has the same logo just without the word discovery. Surely thay could have saved some money and used their ident etc.
VM
VMPhil
That new US Animal Planet logo - one word: Why?

Also, why doesn't Real Time Extra have the same logo as Real Time?

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